Articles: Social Media

If you are already using email communication tools and are equipped to receive online donations through your website, email fundraising is an easy step forward. For a better sense of what's involved, we bring you a look at two smaller organizations and their email fundraising campaigns.

When it comes to online communications, social networking has huge communities of people sharing information with each other. And its rise comes as people question email’s effectiveness—are social networks replacing email as a communications channel?

Nonprofits have a lot of choices when it comes to communications - from direct mail, to websites, to social networking sites and more. With Spam on the rise and open rates down, what role should email play in a successful communications strategy - and when should nonprofits choose to use it?

The Internet gives you access to a virtual smorgasbord of information. From the consequential to the trivial, the astonishing to the mundane, it's all within your reach. This means you can keep up with the headlines, policies, trends, and tools that interest your nonprofit, and keep informed about what people are saying about your organization online. But the sheer volume of information can pose challenges, too: namely, how do you separate the useful data from all the rest? One way is to use RSS, which brings the information you want to you.

This article is now out of date... but we have a whole report on this topic!  Check out our Nonprofit Social Media Decision Making Guide for an overview, research results, and a workbook on how to decide if you should use social networking sites or other social media tools.

Limited budgets don’t have to substantially limit your online advocacy possibilities. Alan Rosenblatt describes the new generation of online tools that help organizations of any size cope with the increasingly complicated internet world.