Market Share of Blogging Tools
In preparation for the upcoming Idealware Blogging Tools report, we took a look at the market share of blog software. What tools are most commonly used, especially for organizational blogs?
This turned out to be a hard question. As far as I can tell, there hasn’t been any authoritative look at market share in this sector, and the vendors themselves are talking.
We did find a few useful studies, though, which we combined together to create our own look at market share.
ProBlogger – a blog about how to blog professionally – surveyed it’s readers to find out what tools they were using. The results were pretty interesting, and presumably align reasonably well with the market share for serious bloggers.
The most commonly cited blog market share study was done on a blog called Elise.com.
While we didn’t use Elise’s actual data, we’re indebted to her for her method - looking at the number of links to each tool’s domain on Google to find the “Google share” for the tool. While not tremendously rigorous, this gives a rough sense of how much people are talking about each tool.
Lastly, we were interested particularly in what’s used in the nonprofit sector. While we couldn’t find anyone who has looked at this in particular, the Nonprofit Blog Exchangelinks to a number of nonprofit blogs (90, when we did our tally). We simply looked at the blogs (including footers and source code) and tallied who was using what tool. We were able to identify what tool 90% of those blogs were using.
So we put all this together, weighted each of these three pieces of data to make them roughly equal in importance, and figure out our own “organizational popularity” numbers. The results? Drumroll please…. The number itself is a aggregate and thus has no specific meaning, but it can be compared across tools to see the differences in magnitude.
This turned out to be a hard question. As far as I can tell, there hasn’t been any authoritative look at market share in this sector, and the vendors themselves are talking.
We did find a few useful studies, though, which we combined together to create our own look at market share.
ProBlogger – a blog about how to blog professionally – surveyed it’s readers to find out what tools they were using. The results were pretty interesting, and presumably align reasonably well with the market share for serious bloggers.
The most commonly cited blog market share study was done on a blog called Elise.com.
While we didn’t use Elise’s actual data, we’re indebted to her for her method - looking at the number of links to each tool’s domain on Google to find the “Google share” for the tool. While not tremendously rigorous, this gives a rough sense of how much people are talking about each tool.
Lastly, we were interested particularly in what’s used in the nonprofit sector. While we couldn’t find anyone who has looked at this in particular, the Nonprofit Blog Exchangelinks to a number of nonprofit blogs (90, when we did our tally). We simply looked at the blogs (including footers and source code) and tallied who was using what tool. We were able to identify what tool 90% of those blogs were using.
So we put all this together, weighted each of these three pieces of data to make them roughly equal in importance, and figure out our own “organizational popularity” numbers. The results? Drumroll please…. The number itself is a aggregate and thus has no specific meaning, but it can be compared across tools to see the differences in magnitude.
Blogger Wordpress Typepad Movable Type Drupal Mambo/Joomla Expression Engine LiveJournal Textpattern Serendipity .Text DIA | 15658 5788 3308 3648 1489 1994 855 620 381 317 231 110 |
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1 Comments:
Looks roughly accurate relative to what I've seen as well. Net Squared case studies under blogging would be another place to look - and for less blogging-centric examples possibly, if you know what I mean. This blog is certainly a nice use of blogger.com!
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