News and Articles for the Week of July 17th

Blogs and Community (Full Circle)
A very interesting article (in multiple parts) from Nancy White, with some thoughts about the various types of blogging communities, and how blogs and communities interact.

Bloggers: A portrait of the internet's new storytellers (Pew Internet Project)
From the research masters over at Pew, the results of a national phone survey of bloggers. It finds that most are focused on describing their personal experiences to a relatively small audience of readers and that personal expression is a main goal

ExactTarget 2005 Response Rate Study (ExactTarget)
A detailed look at typical open and click through by day of the week, list size, and more.
http://email.exacttarget.com/ETWeb/whitepapers_form.aspx?id=466

Survey of Organizational Blog Owners (Porter Novelli)
In a recent survey of corporate blog owners, respondents reported increases in website traffic and media attention, although many had no specific goals for their blog

Observations on Nonprofit Software, Corporate Software, and APIs (ONE/NW)
Steve Andersen at ONE/NW provides some salient observations about using software targeted at other markets and extending them for nonprofit needs

AOL launches corporate IM service (CNet)
If instant messaging software is creating a headache for your IT staff, this more secure and managable (and free) corporate version from AOL may be of interest.