Convio Acquires GetActive, Blackbaud Acquires Target

Some major software company acquisitions this week: Blackbaud (the major nonprofit software company organization that makes Raisers Edge) acquired Target (a donor database/CRM software company that generally targets larger organizations than Raisers Edge). Read the press release.

This was big news, until Convio announced yesterday that it plans to acquire GetActive. As these two software companies are two of the “big three” online integrated packages, this is a major shift in that marketplace. Convio says it plans to integrate GetActive’s advocacy and content management functionality into their own platform, and migrate both sets of clients to the new platform. GetActive’s management will take key roles in the Convio organization.

The listserves are hopping with this news. In general, GetActive clients are interested in adding some of the Convio functionality to their toolset, but are nervous about migrating to a different platform and learning a different tool. There’s also concern about the consolidation in general – that having fewer big players in the space will cause a decrease in competitive pressures and an increase in price.

Read the Convio/ GetActive press release