Should Your Organization Use Social Networking Sites?

We have a new article up, and this one's close to my heart: Should Your Organization Use Social Networking Sites?

Not only is long-time Idealware friend Brett Bonfield back after a hiatus to write this article, he provides some really useful, hype-free advice in an area that sometimes seems to be full of nothing but hype. He gives the expected run-down of reasons why social networking sites like MySpace and FaceBook might be useful for your organization, but also provides a more unusual set of guidelines: six signs that social networking isn't for you.