Resource Roundup 5/12

Ack, it's been awhile! But others have continued to write great stuff, while I've been away - here's some of the great stuff that's come out.

Google Apps and Salesforce - A first look (A View from Judi Sohn)
Google Apps and Salesforce roll out some integrated features - Judi Sohn takes a look at what that means

eNonprofit Benchmarks Study (E-Benchmarks)
The hugely useful Benchmark Study from last year is now updated with a new version. Want to know how your eNewsletter click rate compares to other nonprofits? Your online donation rate? Donation amount? This report will tell you.

10,000 Emails a Month Free to Nonprofits (VerticalResponse)
Okay, this is a pretty amazing deal from a quite solid bulk emailing tool: all nonprofits can send 10,000 emails per month for free.

Nonprofit Internet Toolkit and Resources (DCN.org)
A great collection of articles and resources about websites, collaboration and communication tools, and more

Mission Over Membership in Online Advocacy (NTEN)
Charles Lenchner provides an interesting and provocative look at the conflict between list building and engaging your members with actions that truly forward your mission.

Has Facebook Jumped the Shark as a Political Tool? (e.politics)
A careful look at the place of Facebook in politics and advocacy

What Goes Into the Cost of a CRM (Nonprofit CRM)
How much does implementing a CRM cost? Well, it depends, but Anand Sethupathy breaks down the many different elements that go into that cost.

Using Social Media to Help with Outreach (NTEN)
Brian Reich from EchoDitto provides some useful thoughts and case studies as to how social media - things like viral videos and interactive websites - can help you reach a wider audience.