Resource Roundup 6/12
2008 CMS Satisfaction Survey (NTEN)
A report for NTEN summarizing the results of an informal investigating what content management systems nonprofits are using, and how happy with them they are.
Donation page optimization boosts Amnesty fundraising (DonorDigital)
Useful, research based look at how some small tweaks to Amnesty's fundraising landing page effected donations.
Open Source CRMs: How Do They Stack Up? (NTEN)
Great article from Michelle Murrain comparing open source Constituent Relationship Management systems like SugarCRM, CiviCRM, Organizer's Collaborative, and MPower
Top Four Essentials of eCampaigning (FairSay)
Nice overview of the elements of online advocacy.
A Guide to Successful Website Communication (Spin Project)
This isn't new, but it's new to me. It's a very useful guide to getting started with websites, including a look at the different types of website you might want.
The Wired Wealthy: Using the Internet to Connect with Your Middle and Major Donors (Convio)
Very useful research report talking about how "the wired wealthy" hope to interact with organizations online.
Benchmarking With A Warped Stick (Nonprofit Times)
I'm often troubled by how people use benchmarks - for instance, to measure their website and fundraising success. This article has a lot of the reasons why.
When is a good time to start a CRM project? (NonprofitCRM)
Interesting analysis of the appropriateness of CRM to organizations in different lifecycle stages.
Building a Base with Pledges (Convio)
Short but interesting summary of the tactic of asking constituents to pledge to do something as an engagement (and listbuilding?) technique.
Obama Looks Ahead to Oregon Primary in E-mail Push (TechPresident)
A look at how Clinton and Obama are (or were, in Clinton's case) using email in their campaigns.
Planning an Online Viral Marketing Campaign (Oddcast)
Some useful tips (from the business world, but appropriate to nonprofits) about planning an online campaign that you hope will go viral
A report for NTEN summarizing the results of an informal investigating what content management systems nonprofits are using, and how happy with them they are.
Donation page optimization boosts Amnesty fundraising (DonorDigital)
Useful, research based look at how some small tweaks to Amnesty's fundraising landing page effected donations.
Open Source CRMs: How Do They Stack Up? (NTEN)
Great article from Michelle Murrain comparing open source Constituent Relationship Management systems like SugarCRM, CiviCRM, Organizer's Collaborative, and MPower
Top Four Essentials of eCampaigning (FairSay)
Nice overview of the elements of online advocacy.
A Guide to Successful Website Communication (Spin Project)
This isn't new, but it's new to me. It's a very useful guide to getting started with websites, including a look at the different types of website you might want.
The Wired Wealthy: Using the Internet to Connect with Your Middle and Major Donors (Convio)
Very useful research report talking about how "the wired wealthy" hope to interact with organizations online.
Benchmarking With A Warped Stick (Nonprofit Times)
I'm often troubled by how people use benchmarks - for instance, to measure their website and fundraising success. This article has a lot of the reasons why.
When is a good time to start a CRM project? (NonprofitCRM)
Interesting analysis of the appropriateness of CRM to organizations in different lifecycle stages.
Building a Base with Pledges (Convio)
Short but interesting summary of the tactic of asking constituents to pledge to do something as an engagement (and listbuilding?) technique.
Obama Looks Ahead to Oregon Primary in E-mail Push (TechPresident)
A look at how Clinton and Obama are (or were, in Clinton's case) using email in their campaigns.
Planning an Online Viral Marketing Campaign (Oddcast)
Some useful tips (from the business world, but appropriate to nonprofits) about planning an online campaign that you hope will go viral
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