New article:- The Basics of Email Metrics

We've got a new article up - The Basics of Email Metrics: Are Your Campaigns Working? This is a pretty hefty one, covering what email data you might want to track, where to get it, how to make sense of it in calculated metrics, and modifications to improve your results.

Somehow, all our articles that are intended to be basic overviews end up pretty hefty. I guess there's just always a lot to cover!