Shared CRM Between Organizations

Three clients are currently talking about or working on opening up their Salesforce CRM implementations to external organizations. The idea is that they've already created the functionality, so why not share it with others that do similar work. Beyond that, there is the feeling that by sharing contacts, they're leveraging each others connections.

This is not an easy conversation -- contacts are critical to an organization. And, it brings up issues of shared maintenence and support. But, there is the potential that by working together they can be more effective. Contacts are not a zero-sum game.

Looking forward to seeing how this works out.