Resource Roundup 1/20

Using video in online appeals (Mal Warwick's Newsletter)
Michael Stein offers some useful tips for integrating videos into your fundraising appeals.

Adults and Social Networking Sites (Pew Internet)
Woohoo! Solid, reliable data on who's using social networking sites (a lot of people!), and a bit about what they're doing there.

What Does “Viral” Mean? (e.politics)
A nice look at what "viral" means - and doesn't mean - in the context of say, a viral video

The Three Dimensions of Social Media ROI (NTEN)
Nice, common sense look at how to go about thinking about ROI for social media (or really, any outreach effort)

14 free tools that reveal why people abandon your website (Conversion Rate Experts)
Great roundup of tools and utilities that can help understand what folks are doing on your website

Integration of CRM and CMS (Zen of Nonprofit Tech)
Over on her own blog, friend of Idealware Michelle Murrain talks about the desirability of and some of the possible methods to integrate a website Content Management System with a Constituent Relationship System.