New article: A Case Study of How Idealware's Using Twitter

 Along with our new site, we've got a new article (no rest for the weary over here!):  Reaching Out To a Wide Audience: A Twitter Case Study

The article takes a look at Idealware's own use of Twitter -- how we're using it, how much time it takes, and how it's working.  It's in fact been a really useful channel for us -- less work than something like Facebook (where your ability to actually get anyone to respond is put on public display), but bringing tangible results.  Would love to hear what you think -- has Twitter been useful for you?