New article: Measuring the Effectiveness of Your Online Communications

 I was worried about re-creating the wheel with our new article, Measuring the Effectiveness of Your Online Communications, but I'm pretty happy with the way it came out.  We propose breaking the world of online metrics into four kinds -- Views, Followers, Engagement, and Conversion-- which is helpful in forcing you to define what you actually want to measure in terms of your communication goals.

Thanks to TechSoup for the financial support of the article!