Our Own Social Media Response Rate

By Laura Quinn, May 4, 2010

 We just closed our Social Media Stories survey (thanks for everyone who took it!  Got some really useful information.  And yes, we're going to analyze all those antecdotes by hand).  You can setup SurveyMonkey to provide different links to the same survey, so you can track (kind of) where each person found the link.  This isn't perfect, as potentially some people saw the link from an email and proceeded to post it out on Twitter or Facebook.  But it gives you a sense of magnitude. 

 
So we did, to add to our experience as to what channels work for what.  It's pretty interesting.  Here's where the responses came from:
 
From an email to our list:  191 responses
From posts to a number of email discussion lists:  68 responses
From Twitter:  7 responses (interestingly, there were far more retweets than responses)
From our blog: 5 responses
From Facebook: 2 responses
 
Just to put these in context with response rates, we have about 12,000 people on our email list, 1500 Twitter followers, and 400 Facebook Fans.  So actual response rates were about 1.5 responses/100 subscribers for our email list, and about 0.5 responses/ 100 followers for both Twitter and Facebook.
 
The moral:  don't write off email.  In any way.  Though of course your own milage may vary.

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