A Tweet into the Ether
Our survey about usage of Twitter is still open (if you use Twitter and haven't taken, please do! Or spread the word, especially outside the nonprofit and technology world), but one fact is quite clear from it:
Your followers may well not actually be paying any attention to you.
Currently, survey respondents officially follow, on average, 385 people each. How many do they actively pay attention to (i.e. when they're checking Twitter, they see the person's tweets)? 81, on average. 21%.
When you add to the fact that many people aren't constantly monitoring Twitter, and that most miss tweets that went out when they weren't monitoring it, you see a picture of Twitter as kind a "post into the ether" -- you can tweet, and some people are likely listening, but it's very hard to know who or how many.
I'm still thinking of the implications of this for our Social Media Decision Guide. How does this affect the ways that a nonprofit should use Twitter? Thoughts?
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Comments
Check JustCoz.org
I just knew about JustCoz.org, which is about tweet donations (not money donations through tweets; you donate tweets). It's still in early deployment, but it may become an interesting tool (or idea) for NPO when dealing with spreading the word into the non-listening world of Twitter.