The Idealware “Best of the Web” is a monthly roundup of the top nonprofit resources from the Idealware blog, our Facebook page, and our Twitter feed to help you make the right technology decisions.
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When we talk about driving donors to donate, we often talk about clicks and redirects. However, there is always more to consider. What happens when the donor gets to that page? If you're not keeping that donor reminded of why that gift is so important, they could back out at the last minute. These tips will help make sure your donors feel connected and confident at every step.
*Facebook has moved beyond photos of pets and updates on breakfast to be a source of news for many people. According to the survey by the Pew Research Center, half of adult Facebook users "ever" get their news there. This could mean big things for how news organizations think about social media and how all organizations should be thinking about curating newsworthy content online.
*Measuring your fundraising performance is an important factor in setting accurate goals for future fundraising, and making the most of what you have. Unfortunately, it is not always easy to get started. You've got a lot of data that lives in a lot of different places, and it isn't always clear how you should best analyze and interpret it. This article looks at a few simple fundraising metrics to add a little mathematical magic to your next campaign.
Clearly, confusing your prospective subscribers and donors is never good, but little decisions in form design can make a big difference. For example, should you have an opt-in or an opt-out form for newsletter signup? There are arguments for both sides, but the right choice for you comes down to your goals, audience, and having good content either way.
Live-Tweeting: Just because it's there (and popular) doesn't mean you should always use it. It takes the right event, the right attendees, and the right followers to reach that very special Twitter sweet spot. Before you start #hashtaggingeverything, check out this article for a few tips.
Data is a big word. When it comes to understanding organizational success, it often requires more than a cursory examination to get any accuracy. Sometimes, unique sources of data can be more telling than anything else. That could include everything from Twitter feeds to news stories to demographic information.
While nonprofit organizations are overwhelmingly represented on social media, the same cannot be said for foundations. Despite this, the foundations that are using social media find it useful. If you are part of a foundation, creating a fully developed social media strategy could be an interesting way to stand out from the crowd.
We say it a lot, but thanking your donors can create a stronger relationship with them. A timely, personal thank you has the potential to both make a donor return, and increase their gift. Our own Andrea Berry breaks down why this small action is so important, speaking from her experience on both sides of the fundraising process.
Nonprofits are finding that Google Drive can be an extremely helpful tool when budgets don't allow for more sophisticated software suites. If your organization is starting to hit the edges of Drive's capabilities, check out this article in order to get a little more bang for your buck.
Infographics: They look cool, they're educational, and were it not for the difficulty involved in making them, we'd see a lot more. These tools make it easy to create simple infographics, and get your feet wet experimenting with them for your own organization's communications strategy.