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Bringing The Button Back

The button

There's something enormously satisfying about pushing a button. You push and a light comes on or coffee starts dripping from a machine. A lot of children’s toys use buttons. Push this one and a giraffe pops up or you hear “The Wheels On the Bus.” The action is so simple and gratification is instantaneous.

Amazon is betting that this happy impulse will be good for business. By invitation only, Amazon Prime Members can subscribe to Amazon Dash Button, a service that ships you a little button that you can attach to your refrigerator, washing machine, or anywhere else that’s convenient. The button is synced with your phone, so all you have to do is press it and whatever you preset the button to order is on its way to your door.

It's the opposite of the idea that your phone (or, say, your watch) should do everything. There's one button and it does one thing. It’s incredibly easily. Anyone can do it.

More than most flashy new gadgets that come up in the news, this seems like an idea that might translate to the nonprofit space. What if you had a button that any volunteer or staffer could press in one place and cause something to happen in another place?

Here are a few ideas floating around the Idealware offices: 

Digital counter. As a replacement to the clicker used to count people arriving at soup kitchens or other visitor-based nonprofits, a small device could have, say, three buttons—Adult, Child, and Senior, for example—that would tally information in a database each time a button is pressed. Not only could this system capture demographic information, it would also be easy to record the time of each button click.

Ready light. Let's say you have a venue, maybe a gym, and it's hard to know whether anyone is using it. Rather than load up all of your afterschool kids into a van and head over there only to find out that it’s in use, what if you had a button that someone pressed that signaled the space is "occupied"? (In fact, maybe you have to press the button to turn on the lights.)

Done button. Wouldn’t it be satisfying to finish a task and reach over and slam a big, red button? What if we told you that this didn’t only have to be a symbolic gesture? The done button could be synced up with a project management system that, when pressed, notes that a stage is completed and alerts a team member about the next steps.

The Do Button. Your phone can be turned into a button with the help of IFTTT and its Do Button. By downloading “recipes” or programming your own, you can create a personalized button to do simple tasks such as record your time and location, send a message that you’re on your way somewhere, or block off your calendar.

I have a feeling we’re only scratching the surface here. The button may be a whole new way of thinking. What might you use a button to do?

 

Best of the Web: March 2015

The Idealware “Best of the Web” is a monthly roundup of the top nonprofit resources from the Idealware blog, our Facebook page, and our Twitter feed to help you make the right technology decisions. Please forward it along to anyone you think might benefit from it.

Security Roundup (Gizmodo, Engadget, NPR)

Computer security is as complicated as ever, but that doesn’t mean you can’t protect yourself. Gizmodo talked to a handful of experts to bring you these nine tips. One worth repeating is password security, which NPR suggests you out to take another pass at. And the cloud—which conjures images of data floating through the sky—may soon have an international privacy standard.

How Did Ebola Volunteers Know Where to Go in Liberia? Crowdsourcing! (NPR)

Software originally designed to help citizens and journalists track political unrest is being used by aid workers in Liberia to identify ebola hotspots and spring into action.

Facebook is Your Frenemy (Mob Lab and Social Media For Good)

What can you learn by analyzing more than 100,000 Facebook posts? The Mobilisation Lab uncovered some interesting patterns that can affect what you post and when. Meanwhile, Social Media For Good dispels some Facebook myths and makes a case for how you can make the platform work for you.

How to Make Your Tweets More Popular (Mashable and Nonprofit Tech For Good)

Could an automated tool make your tweets more retweetable? Researchers at Cornell seem to think so. But if you’re looking for some good old-fashioned Twitter best practices, here are 10 of them. (Numbers 1 and 8 are especially important.)

Surprising Social Media Facts (Frogloop and Pew)

This infographic looks at a few facts that might cause you to adjust your social media strategy. If your strategy includes demographic targeting, you might start with Pew’s survey, which shows who is on what platforms and how they’re connected.

Results Data Initiatives (Idealware)

In partnership with Markets For Good, we launched a microsite dedicated to sharing program results data from around the world. From New Mexico to Nova Scotia, we collected 309 initiatives, made them accessible all in one place, and provided a couple of useful tools help you explore the data on your own.

How Cleaning Your Data Can Help Your Bottom Line (CharityComms)

Time is money and most nonprofits don’t have enough of either. Maintaining a clean, reliable database of donors isn’t going to grab headlines, but it’s a sneaky effective way to make sure every dollar spent on outreach is with a purpose and staff time is not wasted.

Technology and Persuasion (MIT Technology Review)

The devices you hold in your hands or perch on your lap are significant influencers in your life. Now, many app and software designers are taking that power to influence to another level.

How Furniture Bank Used Technology To Increase Its Impact (Tech Soup Canada)

Using iPads to streamline client intake, this social service organization that provides furniture to refugees and former homeless people was able to reach 2,600 more households than in the previous year.

Your Message is Not Getting Through (Fast Company and Nonprofit Quarterly)

How do you get people to pay attention to you and your organization online? The first step: Understand that it’s not about you. It’s about your audience. Or maybe your message isn’t getting through because your organization is siloed and doesn’t communicate well between departments. Here’s how to address territoriality and build harmony.

Automating the Data Scientists (MIT Technology Review)

For most of us, having enough data is not the problem. Having the people and brain power to analyze that data is what holds us back. Fortunately, researchers backed by Google are developing software that could automate many of the tasks a data scientist might carry out. The hope is that one day complex analysis tools will be available to every organization, whether they can afford to hire a data scientist or not.

The 50 Most Effective Ways To Transform The Developing World (NPR)

The question is as old as international aid: What interventions and technologies deliver the biggest impact around the world? Researchers at the Institute for Globally Transformative Technologies at the Lawrence Berkeley National Lab set out to answer that question, or at least start a dialogue, with the hope of moving people and money toward breakthroughs across the globe.

10 Mistakes Nonprofits Make With Video (Nonprofit Quarterly)

We’ve all seen videos that leave us wondering: How they go so wrong? The truth is, despite good intentions and a lot of enthusiasm, it’s easy to lose sight of what makes a video fun or interesting. These tips can help you avoid common mistakes and create videos worth watching.

Report: Insights Into Nonprofits’ 2015 Digital Strategy (Frogloop)

Care2, hjc, and NTEN just released data they collected from 473 nonprofit professionals to reveal digital trends and paths to success. If you’re just getting started building a digital strategy, this is a must-read report.

Evaluating Complex Social Initiatives (Stanford Social Innovation Review)

According to Srik Gopal, “a traditional approach to evaluation—assessing specific effects of a defined program according to a set of pre-determined outcomes, often in a way that connects those outcomes back to the initiative—is increasingly falling short.” In this blog post, he outlines 3 of 9 propositions that he thinks are useful in conceptualizing, designing, and implementing evaluations of complex initiatives. 

Would you like to suggest a link for Best of the Web? Email it to info@idealware.org.

 

How Do You Deal With IT Issues When Your Staff Works From Home?

As Idealware’s “accidental techie,” I’m the go-to guy whenever a new staff member needs to be trained on a database, has a problem printing, or can’t find something on the file server. Usually, this isn’t too bad—we can sit down together at their computer and I can work them through it. However, it’s not so easy to troubleshoot or conduct training when almost half of the organization works full-time from home. I’m by no means an IT expert, but I have had to figure out a system for dealing with these issues on a shoestring budget while juggling my other responsibilities. I’m sure many of you can relate.

Let’s start with the trickiest issue. If I need to look at a problem on the computer of a coworker who is 3,000 miles away, I can’t just walk into his or her office. I need some other way to view their desktop and either tell them what to do or take control of their screen and show them what to do, depending on how tech-savvy they are or how complicated the problem is.

If I know that the person can follow my instructions, or if we have the same operating system, we can just meet on Google Hangouts or Skype (depending on their preference) and share screens. This option works well for most issues, but sometimes the shared screen can be hard to see.

If I’m dealing with a particularly complicated issue (or I’m helping my mother), I need to have control of the desktop, which requires a more feature-rich tool (as in, one that actually costs money). I’ve used Idealware’s ReadyTalk account, which needs both users to be presenters and depends on the other person being familiar with the system or fairly tech-savvy (so, not my mother). With a paid tool like this, which is intended to be used for webinars and meetings with more than 100 participants, you tend to get better video quality and less lag time than Google Hangouts or Skype and you can take control of the other presenter’s screen. However, it costs too much to be used just for internal communications. I only use it because Idealware already has the service.

We cover a few cheaper and easier-to-use tools, such as TeamViewer and Join.me, in this article (http://www.idealware.org/articles/few-good-online-conferencing-tools-1). These sorts of tools usually require you to pay for an account, but a free trial can get the job done for those rare, one-off issues.

This brings us to training someone on a system or process. Personally, I find this problem a lot easier to deal with. If a coworker simply needs help completing certain tasks in a particular system, check the vendor website first for instructions or how-to videos. Any vendor worth its salt will provide free materials that cover basic information or common issues. But for internal processes, or those that require different systems for different steps, you’ll likely have to create your own documentation.

Initial training is going to be easier if you do it live because you can answer questions as they come up. When we have a new remote staff member, I do the initial training in Hangouts or Skype, just sharing my screen. If I go slowly, they can usually follow along, but again, the screen might not be easy to read.

Live trainings can take a lot of my time, though. That’s why I prefer to make my own documentation that I can just share with everyone. This way, I only need to do it once, and no one needs to bother me for help again (in a perfect world).

The easiest and cheapest way to document a process for future reference is with screenshots. There are plenty of free tools to take and edit screenshots. The built-in Snipping Tool that comes with Windows and third-party tools such as PicPick are good free options. There are also paid solutions that tend to be fairly inexpensive, especially if you get one as a donation through TechSoup. Once you have the screenshots, using an image editor, you can mark them up with circles, boxes, highlights, or arrows to show where to go for each step. Then all you have to do is throw it all in a Word document or PowerPoint deck, include some instructional text, and share it throughout your organization.

If it’s REALLY complicated, or your coworkers learn better in a more hands-on setting, you can make your own how-to videos. At Idealware, I use Camtasia to record the screen, complete with my mouse movements, as I go through the process. I can also record audio to narrate people through the steps—either as I record the screen, or separately afterwards. This method costs more, as screen-capture video tools are usually not cheap. Also, you’ll need to be at least a little familiar with both the tool itself and with video editing techniques.

All in all, the hardest part of creating your own documentation isn’t creating it—it’s getting your coworkers to actually use it rather than coming to you with their questions. Unfortunately, that’s not a problem software can solve…yet.

This is by no means a comprehensive recommendation, and I am not a trained IT professional, so I’d love to hear your suggestions and tips about how you train your remote staff. 

I don't like your tone, Madam!

When planning out a communications campaign on a budget, it’s tempting to repost the same collateral in every channel. And while it is good practice to maximize your content by reusing pieces of it, direct mail copy is not necessarily the right tone for a blog post or friend-to-friend fundraising. It also might be tempting to spend most of your time on Twitter and Facebook because social media is a quick, easy way to reach out to people, but you might not be getting the impact you need.

This chart provides a snapshot of the tone you need to strike when communicating through each channel and the impact you can expect for your effort. 

 

 

Me + Technology

Two weeks ago I attended the Nonprofit Technology Conference (NTC), my first conference as Idealware’s new Training Manager. While my background is in training, the technology side of the organization at first really intimidated me. Hey, not too long ago I took the plunge and bought a smartphone, which I primarily used to check Facebook, take pictures of the kids, and find the latest e-coupon to use at the mall. Needless to say, most of the phone’s features and apps are wasted on me.  

As I talked to people and attended sessions, the tech terminology and acronyms flew around me. By the end of my first day, I began to wonder if this world would ever make sense. 

Then I met this young, energetic woman, the kind of person that you can’t help but like immediately. She told me about the challenges she faced at her foundation when it came to discussing technology with her members. Most people who aren’t experts, she said, when they’re approached with the subject of technology, no matter what it is, take the “I don’t do technology” approach. She compared it to asking someone what 2 + 2 is and watching as they throw their hands up and say, “I don’t do math.”  I laughed at her comment but inside I was embarrassed. She was describing me.  

Technology isn’t just for IT directors, self-proclaimed techies, and everyone under the age of 25 (although, admittedly, both my three- and six-year-old know how to work my phone better than me). Technology is something we all need and we all use. I do technology much like most of you do technology. I have problems to solve and need the right tools to solve them.

Now the very thing that made me nervous has me excited. As the Training Manager for Idealware, I know how to listen to people and determine their needs. And when it comes to technology, I now have outstanding resources and a team beside me to get the job done.   

I have worked for nonprofits and state government. I understand tight or nonexistent budgets.   Many nonprofits have to pick and choose from a very long list of needs. I’m excited that I can help people like me learn about the technology they need and make smart decisions for their organizations. 

 

Welcome Karen Graham, Idealware's New Executive Director!

Karen Graham, Executive Director, IdealwareI'm thrilled to share some big news. Our Board of Directors has hired Idealware’s new Executive Director.  

As you may know, late last year I decided it was time to hand the reins of Idealware to a new Executive Director for the first time since I founded the organization nearly a decade ago. The Board set out to find someone with the right vision and experience to lead us through this next phase of Idealware’s evolution. 

We are delighted to announce that we’ve found that leader. Karen Graham, who many of you already know, will take over as Executive Director as of April 13. 

Karen is no stranger to Idealware, and brings a stellar reputation and strong connections in the field of nonprofit technology. She has experience leading an organization through its teenage years while staying true to the intentions and culture instilled by the founder. Karen most recently worked for the Minnesota-based capacity-building organization MAP for Nonprofits, where she led the technology consulting services and nonprofit technology learning and networking programs. Before that, she helped build the nonprofit CRM/database solution provider thedatabank from a startup to a thriving software company. Additionally, she has worked in Human Resources and holds an MBA in Nonprofit Management from the University of St. Thomas. Karen has written a number of publications, and we look forward to adding her voice and vision to our resources.

In Karen’s own words: 

“Helping nonprofits succeed with technology is my life’s work and it’s thrilling to lead an organization which does that on a national scale. Together we will expand Idealware’s impact and safeguard its reputation as the most trusted resource for nonprofit technology information.”

As for me, this shift allows me to focus on the strengths on which I founded Idealware, while adding Karen’s strengths to the mix. Karen will take the helm to guide Idealware’s continued work and growth, while I take on a role working with partners and guiding our content strategy. Like our mission, our goals are clear and shared by all of us, including the members of our remarkable board of directors, our dedicated staff, and our new Executive Director. We are all enthusiastic about the opportunities this transition brings to Idealware and the nonprofit sector.

We hope you are as excited as we are to welcome Karen. If you have questions, concerns, or suggestions as we chart our course for the next phase, please let us know. We look forward to continuing to provide the same impartial, thorough resources we always have while exploring new ways we can help nonprofits make smart technology decisions.

When Data Gets Personal

DonorsChoose.org is using data to make a difference.

A few weeks ago, as I was researching DonorsChoose.org for an upcoming case study report on how various nonprofits measure and track their success, I decided to look up my old elementary school on the website.

At DonorsChoose.org, any public school teacher in America can ask for funding for a particular classroom need and any individual can donate to support that project. The site is a revelation. Never before has it been so easy for anyone to jump in and make a difference in a school. Requests range from basic supplies to high-tech learning aids, but in every case the goal is the same—give every kid the tools and experiences needed for an excellent education.

My own public school education began about 30 years ago in Mrs. Olson’s first grade classroom at Washington Elementary in Mount Vernon, Washington. Tucked just inside city limits on a long straight road that runs like a furrow across the farmland, we were a mix of farm kids and townies on both sides of the Skagit River. The first fieldtrip I ever took was two miles down the road to a dairy farm where the bravest 5- and 6-year-olds got to milk a cow. As far as I was concerned, I went to the best school in Mount Vernon. Maybe the whole world.

It’s funny how much you can learn about the world in 30 years and how little of it seems to reach your kid self still running around on the ball fields and playgrounds of your mind. I found a listing for a project at my old school and the first thing I saw, before I read anything about the teacher or the project, was: “

Highest poverty school.” I was shocked and a little offended, although I’m not sure by what. I did a little more research and found that more than a quarter of the school received free or reduce-price lunch. Had my old school changed so much? 

Then I started thinking about my own school years. I rode the school bus with kids who lived in migrant farm camps. Our bus picked up kids who had no coats and lived in weathered houses low in the flood plain. In class, I sat next to kids who got teased for coming to school smelly. The house of one of my best friends was insulated with newspaper. Although I knew both of my parents grew up poor, I didn’t realize how close to the edge of poverty my own family was until my dad grew too sick to work. 

My old school probably has changed some, but probably not as much as I want to believe. Class and poverty in America are hard to talk about. They’re even harder to admit. Numerous studies confirm this bias. 

But data defies all that and has the potential to show us both what’s real and what works. DonorsChoose.org tells all of us: Here’s the need and here’s what you can do about it. And it’s doing so much more. The organization has warehouses of data that have the potential to open our eyes to patterns that we’ve failed to see thus far and to show us how we can be our best selves.

Data is no panacea. Numbers aren’t answers. But that’s the genius of DonorsChoose.org. The numbers, added to a teacher’s reasoned and heartfelt plea, equal solutions in classrooms. It’s hard truths finding big hearts one school at a time.   

I didn’t give to my school that day. I hesitated, and by the time I had checked back again a few days later, the project was gone. But I gave to a school not far from where I live now. The need is just too obvious now. Maybe it always was.

Capitalizing on a Wealth of Data: The First Steps

This post was originally published on the Markets for Good blog. 
We all know a wealth of useful data exists online, in various publications, or hidden away in public archives. Initiatives—often local or focused on a particular sector—have emerged over time to collect and report that data and apply the findings to particular areas of interest. But there’s a bigger story this data can tell. What happens in Nebraska or New Mexico might make a difference in Nova Scotia or the Netherlands. 
The problem is, how do you find that information—or even know what exists? And who knows what else we can learn by seeing all of these initiatives side by side?
Last month we told you about an ongoing research project we were conducting with funding from the Bill & Melinda Gates Foundation. Today we’re pleased to show you what we’ve been working on with the launch of our new microsite, Results Data Initiative: Charting the Known World
We’re especially pleased to unveil the site in partnership with our friends at Markets for Good, who have led a number of efforts to standardize and share data. We designed it to allow people to explore the various initiatives our research uncovered and to see the distribution across different sectors, data storage and sharing activities, attributes such as whether the information is public or represented in a dashboard, and geographic focus. You can also filter and compare the level of public awareness of each initiative among its peers, learn more about each initiative’s mission, and follow links to initiative websites. You can even download the data for your own use. 
Below is a snapshot of how the 309 initiatives we found fit together. To dig deeper, visit the full site at initiatives.marketsforgood.org and take some time to explore. Questions? Email resultsdata@idealware.org.
 
 

 

Best of the Web: February 2015

The Idealware “Best of the Web” is a monthly roundup of the top nonprofit resources from the Idealware blog, our Facebook page, and our Twitter feed to help you make the right technology decisions. Please forward it along to anyone you think might benefit from it.

We Need More Data Talent (Markets for Good)

What organizations can learn from collecting and analyzing data is powerful. But nonprofits cannot offer the salaries or perks to compete with Silicon Valley. Andrew Means of Impact Lab thinks the only way for the nonprofit sector to gain the talent it needs is for organizations to develop it from within.

The Buzz About Tumblr (Mashable and Nonprofit Tech for Good)

There’s been a lot of talk about Tumblr lately. According to Mashable, its new tools and interface make it easier than ever to write and read long-form posts. For organizations considering using Tumblr, or if you just want to see what other nonprofits are doing on the web, check out these must-follow nonprofits collected by Nonprofit Tech for Good.

Would you Donate Data? (Markets for Good)

Your data is valuable. Social media IPOs have certainly proven that. But what can nonprofits do with personal data and what protections should be in place to protect their members and constituents? Anya Skatova and James Goulding of Nottingham University discuss the pros and cons.

Boosting Facebook Success (Idealware, Fast Company, Frogloop)

Facebook can feel like a rabbit hole. You can spend a lot of time posting content and chasing followers only to find yourself in the dark. Here are a few ways to keep your Facebook page delivering results. From Idealware, a blog post that looks at how to maximize your opportunity to be seen without paying for impressions. Fast Company looks at a little-known tool that can teach you a lot about what works on Facebook and what doesn’t. And Frogloop considers whether Facebook is surpassing YouTube in video.

Timing is Everything in Social Media (Social Media Today and Lifehacker)

If a tweet is sent, but no one is online to read it, does it exist? A couple of articles this month can help you make sure your tweets, and other social media, have a chance. Social Media Today shows in an infographic how often you should post content on various social media channels. And Lifehacker recommends—based on user data—the best times to post videos to YouTube.

Meet Ross, the IBM Watson-Powered Lawyer (PSFK)

Legal aid organizations will be interested in learning that a new Watson-powered supercomputer can help them find laws and precedents to use in the defense of their clients. But any sector that is complex and data rich may be able to benefit from a similar innovation.

Lifehacker Faceoff: The Best Password Managers, Compared (Lifehacker)

If you have too many passwords to remember, you may need a password manager. With all your passwords all in one place, all you need to remember is one password to unlock them.

All CRM Systems Still Need a Database Manager (IT for Charities)

Systems such as Salesforce have made many nonprofits more efficient and better at fundraising. But without someone watching over the CRM system, Ivan Wainewright warns that headaches may be ahead.

Technology Planning and Capacity Building (Idealware and Idealware)

As the northeast digs out of yet another storm, Laura Quinn contemplates the importance of planning your technology moves (or risk getting stuck later). And Kyle Andrei passes on what foundations have told him that they’re looking for in a technology grant.

Connecting with the Dots (Source)

Points on a graph or numbers in a chart can feel dehumanizing—both for the people who work with them and those who are presented data as proof of impact. Jake Harris examines the problem and offers his take on how to design empathy into your data.

Nonprofit Communication Trends to Expect in 2015 (Frogloop)

“According to the 2015 Nonprofit Communications Trends Report, by NonprofitMarketingGuide.com, nonprofits are becoming more confident and more intentional about reaching out to target audiences, raising money, and retaining donors through engagement.”

Bill Gates Is About To Unveil The Most Powerful Tool In The History of Social Activism (Forbes)

Gates is at work creating a massive database to match up socially conscious individuals to organizations where they can do the most good.

DIY Health Care Through Your Phone (NPR and Engadget)

NPR reports on new apps that give teens easier access to mental health help. And Engadget shows how a dongle created by Columbia University researchers can allow anyone to test for HIV in 15 minutes. These are just two of the latest examples of how apps are bringing expertise and data to everyone, often at a much lower cost than traditional service models.

Would you like to suggest a link for Best of the Web? Email it to info@idealware.org.


 
 

 

 

Tips and Techniques for Making Good Webinars: Engaging Your Audience

Unlike in a live training, where you have a (mostly) captive audience, it’s easier for participants in a webinar to wander off. Most people who have attended a webinar are guilty of at least checking their email or Facebook during the presentation. It’s very easy to get distracted when you aren’t physically in the same room as the presenter. The key then, is to make webinars that the audience wants to pay attention to. A tall order. 

So, how do you make a more engaging webinar?
  1. Get them interacting. The more your participants participate in a webinar, the more engaged they’ll be. Asking people to share their personal experiences, asking questions, taking polls, or showing a little bit of humor can help “break the ice” so your audience will jump in and stay involved.

  2. Have interesting slides. Powerpoint has gotten a bad reputation over the years, which is understandable to anyone who’s had to sit through countless presentations and lectures with wordy, ugly slides. With a webinar, slides are pretty much your only option, so you have to learn to make them better and more compelling. While you should use a set template for presentations, avoid having every slide look the same. The audience needs a visual cue that the slide has changed so that they know there's something new to pay attention to. Use images generously, but make sure that they support the text, rather than distract from it. A splash of color can brighten your slides as long as they're still readable on all displays (high contrast helps a lot here). Most importantly, use less text. Limit yourself to only one concept or point per slide.

  3. Increase the number of slides. For people accustomed to live presentations, this can be a shock when moving to a webinar. In a live seminar, the audience can rely on your body language and activity to stay engaged, which lets you spend several minutes per slide. But with a webinar, more slides (which, as in #2, should be shorter) are better. The rule Idealware follows is to have a new slide every one to two minutes, which averages out to about 60 slides for a 90-minute webinar. This will probably feel like more slides than you think you should use, but with practice, this faster pace will feel more natural and comfortable.

  4. Break up the class into digestible sections. It can be hard to follow along for an hour and a half and retain all the information. It’s helpful to break up your webinar into sections—about 10 to 15 minutes each—that focus on one concept or topic at a time. In addition to making it easier to follow along, breaking up the session lets you take time for a Q&A session or other interaction in between, giving your audience more opportunities to discuss the content or otherwise participate.

  5. Call for questions often. If a participant comes in with his or her One Big Question, but they have to wait 90 minutes for a Q&A session at the end, they’re spending that time thinking about their question, rather than the lesson. Or, as people have grown accustomed to these long webinars where they must hold their questions until the end, it’s easy for them to drift off or start doing other things—eating lunch, checking email, updating Facebook—instead of paying attention. However, if they know and expect the presenter to be calling on them for questions throughout, they’re more likely to pay attention to what’s being said.

For a more in-depth discussion about how to make your webinars more engaging, consider joining How to Build a Better WebinarA Toolkit For Nonprofits. This four-week course takes place every Tuesday from February 17 to March 10 and each session last 90 minutes. Sign up here to get started developing webinars that your audience will value and remember.

 

 

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