Out of Range

EDITOR'S NOTE: We're pleased to introduce Dan Rivas, Idealware's new Managing Writer. He kicks off his tenure with this blog post introducing himself. Interested in writing for the Idealware blog? We're interested in hearing from you... 

Sometime in the late 80s my dad bought a cordless phone for his small business. I was in the fourth or fifth grade and it must have been summer because I was there when he took it out of the box and watched him walk around the tortilla factory with it pressed against his ear listening to the dial tone. He was good with machines, but none of the machines he built, operated, or repaired were anything like this magical phone.

Later that morning, as I stacked and bagged tortillas, he said, “Let’s go for a ride.” We were always going for rides when I was a kid. My dad was a restless soul and was happiest when he was going somewhere.

He grabbed the phone and we hopped into his van. He started driving and dialed the number to my uncle’s restaurant. At first he must have heard a staticky voice or noise because he said, “Hello? Adolph?” but the line soon went dead and when he tried again he didn’t even get a dial tone. 

If any of us had known what a nonprofit was then, we would have joked that he ran a nonprofit. He didn’t make much money selling his tortillas and he often gave it away as an advance on hours that would never be worked or a loan that would never be repaid because he had a hard time turning anyone down. He couldn’t afford to hire many workers, so he often did most of the work himself. He cooked the corn, ground it into masa, and fed it into machines that cut it into tortillas or chips and cooked it in the massive conveyor ovens. He often made deliveries. When the machines broke, the got out his tools and fixed them. He was also the salesman, the logistics manager, and the human resources director.

And he was the IT guy, which is why when the phone didn’t work my dad turned the van around, went back into the factory, and placed it back on its dock, shrugging good-naturedly to hide his disappointment.

Many nonprofits are run like the small businesses I grew up around. A few passionate people who do a lot of everything are the hearts of these organizations. I see it at Idealware. Laura started Idealware in her attic and has grown it into a small collection of staff and experts who share her tireless passion for helping nonprofits make smart technology decisions. The staff’s versatility and her leadership across a wide range of projects continues to drive Idealware forward to new and better things.

That’s why I’m so pleased to be joining Laura, Chris, and the rest of the Idealware team as the managing writer. It feels familiar to be part of something small and vital. And I’m excited to lend my knowledge and experience to help nonprofits take their missions beyond the range of what they ever thought possible. 

Interested in writing a blog post?

Part of my job at Idealware is to manage and edit this blog and I want to make sure a wide range of voices—of both people and other nonprofits—are represented here. Whether you’re a technology expert or troubleshooting as you go, I’d like to hear your take on the technology that is helping you meet your mission. Send a brief description of your blog post idea to If it seems like a good fit here, we can work together to bring it to life.


Best of the Web: January 2015

The Idealware “Best of the Web” is a monthly roundup of the top nonprofit resources from the Idealware blog, our Facebook page, and our Twitter feed to help you make the right technology decisions. Please forward it along to anyone you think might benefit from it.

The first tweet is most likely to get the highest engagement numbers, but because Twitter moves fast, you could be missing a large segment of your audience. Wisemetrics looks into the data of one million tweets and finds that one-and-done might not be the best strategy.
Is Facebook worth your time? It depends on your goals, but as Frogloop points out: “Facebook has changed its algorithm so much that Facebook pages now only reach 2% of their followers. That means 98% of the people who "Liked" your FB page don't see the content UNLESS your organization pays Facebook to boost a post, buy a Facebook ad, etc.”
Here are five of Google's 12 tips for staying safe when using its resources—including search engines, browsers and even mobile devices.
There’s more to research than Google. From computational data at Wolfram Alpha to online forums where individuals are eager to share their knowledge and opinions, there are a number of ways to find information that Google is not likely to offer in its results. And scroll down for tips on how to figure out whether what you found online is valuable or just another bit of flotsam in the vast sea of junk information.
You probably wear a lot of hats at your organization. Is triage designer one of them? What about web developer? Maybe you’re having trouble getting your images to look right when you post on social media. If any of these are you, Mashable has a list of image editing tools you should know about.
According to the 2013 Blackbaud report, 62% of millennials preferred to use their mobile phones for giving. How, where, and when people give may be changing. Nonprofit Quarterly’s recent blog post lists a few tools to take advantage of this trend.
The past year highlighted the need for better information security at large and small organizations. This inforgraphic from Charity Digital News shows how well many organizations are addressing the threat and offers tips to help you keep your nonprofit secure.
Is email dead? Not according to a recent Pew Research survey. It found that a large majority of workers consider email essential to their jobs, but very few use social media in their work.
What’s possible when sharing data or creating infographics? These examples show how interesting and beautiful data can be.
A designer shows you how to make your story and your content the stars and the design their supporting cast.
Downloading the right software or using the right tools is not enough to ensure your technology will be successful in solving your challenges. As Peter Campbell from Legal Services Corporation shows, you need a process that makes sure your organization’s needs are being met and a culture that helps everyone feel empowered to adopt technology changes.
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What We Talk About When We Talk About Open Data

NOTE: We wrote this post at the invitation of our friends at TechSoup, who originally published it on their blog. Please take a moment to visit their site, which is full of great things of interest to nonprofits.

We talk a lot about data at Idealware, and we're not alone — it's a nonprofit buzzword that's showing no sign of fading. More and more organizations are embracing the idea that collecting and measuring data and acting on what they learn from it can improve their work and better their services.

But surprisingly few nonprofits are talking about open data.

That conversation is happening outside the nonprofit sector, however, and even made the news lately as the British government launched an effort to open tremendous amounts of data to the public — including datasets about everything from property records to water levels — in the hope that sharing the information will facilitate its use in a number of ways.

For example, a smartphone app might use real-time data to alert drivers to empty parking spaces in a town lot, or provide traffic and transit updates to commuters. And last week, the British Environment Agency announced it would share real-time water-level measurements taken every 15 minutes with apps that will use them to warn residents to prepare for floods caused by rising rivers.

Another example includes sharing the location of emergency response equipment such as ambulances and defibrillators — information currently spread across different federal and local agencies — to improve emergency response times.

The government is even planning to appoint a chief data officer to manage the effort, earning praise from the Open Data Institute as the most advanced government in the field of open data. But other countries have mounted similar efforts.

According to the Open Data Institute, open data saved Canada $3.2 billion in charity tax fraud, and, in a more pedestrian example, a woman in Denmark used government datasets to build a website showing all the public toilets across the country.

Here in the U.S., local governments are using open data to improve their services. Five years ago, the city of Portland, Oregon followed the precedent set by San Francisco and Chicago when it opened its data to developers.

To facilitate the use of that data, the city hosted a contest to motivate the development community to make use of more than 100 types of datasets it had released — everything from aerial photographs and business licenses to parking meter information, liquor license applications, and street-sweeping routes. (You can see some of the apps generated by the contest at

Businesses have also begun to move toward using open data, as have scientists. According to London'sIndependent newspaper, recent research suggests that open data could save more than $200 million in prescription costs by identifying doctors who prescribe branded drugs when cheaper generic medicines are available.

The benefits seem legion, but nonprofits are lagging behind the trend. A Google search of "nonprofit open data" turns up a number of strong pleas advocating for a wider adoption of open data practices in the sector, but fewer actual examples of organizations opening their data to the public.

In an effort to start the conversation, we wrote an article that provides a simple overview of what open data is, what it means for nonprofits, and the benefits and risks of opening data to a wider audience. It's neither in-depth nor comprehensive, but it's a start. Read it here. More examples and ideas about open data are also coming soon from TechSoup.

Now we're asking you to join the conversation. Do you know good examples of nonprofits using open data or sharing their data with the public? Have you done it yourself? What were your results?

Whether you want to advocate for open data or argue against it, let us know what you think either in the comments, on the Idealware Facebook page, or on Twitter (@idealware) using the hashtag #npopendata.


Best of Web: December 2014

 The Idealware “Best of the Web” is a monthly roundup of the top nonprofit resources from the Idealware blog, our Facebook page, and our Twitter feed to help you make the right technology decisions. Please forward it along to anyone you think might benefit from it.

Data! Data! Data! Where to Start? (Nonprofit Marketing Guide)

"If you have already implemented donor-centric newsletters and built a strong communications calendar, but are still looking for that extra edge in nonprofit communications to help you raise more dollars, then don’t look further, look inside your world of data. Even Sherlock Holmes once said, 'Data! Data! Data! I can’t make bricks without clay.' " The Nonprofit Marketing Guide points you in the right direction.

A/B Testing for Small Nonprofits & Political Campaigns (ePolitics)

A/B testing your communications is frequently referred to in a way that makes it feel like drawing a line in the sand, separating simple outreach techniques from the sophisticated. This explainer from ePolitics will show you where to begin with A/B testing to help you take your outreach efforts to the next level. 

Giving Tuesday has established itself as a huge success in a small span of time, but it’s still just one day of the year. With 364 other days on the calendar, there are 364 more opportunities to engage your donors. Frogloop has some tips on how to fill that time to keep you going until to next Giving Tuesday. 

Infographic: How Data is Helping to Stop Violence Against Girls (The Guardian)
By now, most nonprofits have heard that data is important to the work they do. What remains less clear iswhy data is important, and how to transform it into action for good. This case study shows how Unicef, the U.S. Centers for Disease Control and Prevention, and the government of Swaziland have been able to work together to turn data into innovative approaches to protect that country's children. 
Charities have struggled to turn the ongoing Ebola outbreak in West Africa into an enthusiasm to donate to the cause. Last month two tech titans, Facebook and Google, both decided to use their platforms to reach potential donors in a way that charities simply couldn’t on their own. NPR documents this new marriage between tech, charity, and corporate philanthropy. 

Scary Tactic Emails (Frogloop)
We’ve all received them, and likely resented them: emails that turn prophecies of doom and gloom into calls for cash. A scarier fact? Just how effective they can be. Frogloop compares these type of messages to their positive counterparts, and reaches some potentially frightening conclusions about what works, and what doesn’t.
The Big Password Mistake that Hackers are Hoping You’ll Make (State of the Net)
Almost no one likes to think about passwords. They tend to slow things down, prevent productive work, and generally make life frustrating. But with the increasing sophistication of hackers and inevitability of security breaches, strong passwords are increasingly essential in preventing serious security crises. State of the Net busts some common password myths, and give you some tips on how to stay safe.
From Mushmouth to Morgan Freeman in Eight Steps: Absolute Beginner's Guide to Voiceovers (Idealware)
Gaining a new media proficiency is like adding another tool to your communicator’s toolbelt. It lets you get you spread your message in ways more unique, and sometimes efficient, than previously possible. Idealware’s own voice-over guru, Kyle Andrei, shares his insight on how he’s been able to use that skill over the years.If you’re involved with managing the content on your organization’s website, it’s also likely that you have a wishlist of usability improvements. While major revamps are few and far between, small tweaks can still give your visitors a friendlier experience. Here are a few proposals from Wired Impact.

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From Mushmouth to Morgan Freeman in Eight Steps: Absolute Beginner's Guide to Voiceovers

I wear many hats at Idealware, and wore many more before joining the team. One skill that has come in handy more often than I expected is audio production—specifically, recording and editing voice-overs. 
It may not seem a likely thing for a nonprofit to need to do, but it’s come in handy for Idealware several times during my tenure here, whether it was our On-Demand Tactical Tech Planning or an animated video about cloud computing, or even instructional videos for our own staff. If you ever find yourself needing to do voice work for your own organization, here’s a handful of tips that I’ve learned over the years.

The Voice

I’ve written these tips assuming you, the reader, are the person doing the voiceover.
  • Get to know your voice. If you’ve never heard yourself speak, then you’re in for a treat. In the same way that people may dislike how they appear on camera, many people, when first hearing their recorded voice, will hate how it sounds. Use your phone or computer, and just take some time to record yourself speaking. Listen to it, figure out what you like or dislike, and practice, practice, practice. On this same line…
  • Find your verbal tics. We all have them, and once you hear your voice recorded, you’ll likely find ones you didn’t know you had. For example, I found that I have a tendency to “click” my tongue, seemingly mindlessly. It’s the sort of thing you don’t think about, until the microphone picks it up. 
  • Plan on doing multiple takes. Especially when just starting out, plan on recording each line or paragraph two or three times. Your first take might be too nervous or unsure; your second take might be good, but missing something. And there’s always more than one way to read a line—if what you’ve recorded feels “off”, do another take, but do it completely differently. Sometimes, you find that you had been approaching the line from the wrong perspective.
  • You will make mistakes. It’s inevitable—you’ve got the words down, in the middle of the best take, when suddenly a car honks outside. Or the phone rings. Or the cat, which has been playing with the microphone cable, pulls the mic off the table (true story). Just pause, laugh it off, and start over. That’s also why you should take a slightly longer-than-normal pause between sentences—instead of doing the whole line over from the start, you can just start at the top of the sentence you messed up.
  • Remember to breathe. As I mentioned, I’ve worn many hats—radio personality, stage actor, rock singer, public speaker. Know what they have in common? They all need proper breath support, and so does recording a voiceover. Take a deep breath—that’s from your stomach—and use all that air to support your voice. You’ll have a richer, deeper tone, greater vocal range, and most importantly, you’ll sound more confident.

The Words

So, you should be feeling more confident about your voice now. But your voice is only part of the equation—someone had to write the words you’re recording.
  • Practice the script before recording. Read the lines through at least once—and read them out loud. You’ll be able to figure out where you might get tripped up, or where the lines are confusing, in a way that silent reading wouldn’t catch. If the words written are giving you trouble when spoken…
  • Rewrite the script. If a phrase is giving you trouble, or a word is difficult to say, change it. It’s not that big of a deal. Writing for the spoken word is a different skill than writing for the written word. What looked right on paper may be an awkward mess when spoken. And while you’re at it…
  • Make notes on how the lines should sound. Is this sentence a question, a statement, or a command? Print out the script, and mark it up. A “/” could tell you that you need to inflect up, like a question; a ”\” that you need to bring it down, as a confident statement. The listener should be able to know when you’ve finished a statement or topic using your voice alone. Ending a line like a question will make the listener wonder if you’ve actually made your point.

The Equipment

Finally, you’ll need a way to record and edit the audio. First, get a microphone. A quality USB microphone will be optimized for recording voices (like for podcasts), and can be found for less than $100. Lifehacker has nice round-up on the best desktop microphones.
Then, get an audio editing program. Personally, I use Audacity for most basic audio work. It’s a free, open source project, it will run on most computers without a problem, and it’s pretty straightforward to use. But, if you want to export your audio as an MP3 file, and you probably will, you’ll need to install a separate, but also free, module. If you have more complicated audio editing needs, Adobe Audition, part of the Creative Suite, is what I used when I worked in radio.


Best of Web: November 2014

The Idealware “Best of the Web” is a monthly roundup of the top nonprofit resources from the Idealware blog, our Facebook page, and our Twitter feed to help you make the right technology decisions. Please forward it along to anyone you think might benefit from it.
Maybe you've heard that our fearless leader, Laura Quinn, is transitioning into a strategic role to make room for a new Executive Director with the right match of skills to lead us into the future. Interested? Know someone who might be a good fit? Tell us.

Can You Make A Campaign Go Viral? (Frogloop)

After the cultural sensation of the #IceBucketChallenge, many nonprofits might be wondering if they can replicate the viral success of ALS Association. The simple answer? No. And they probably shouldn’t try. Frogloop suggests some goals that you should try to set instead. 
Why do people choose to give to one cause, but not another that’s similar? Perhaps more frustratingly, why are some campaigns a hit, while others just flop? Shankar Vendantam reports on fascinating new research that may offer insight to this perplexing issue.

Digital Campaigning in the Age of Marmots (Mobilisation Lab) 
Your best campaign moments will usually be carefully scripted, but occasionally you might find that great opportunities seem to wander in from nowhere. In a particularly cute case study, the Mobilisation Lab from Greenpeace shows you how to make the most of those unexpected moments. 

Five Ways for Nonprofits to Tell an Ethical Story (Nonprofit Quarterly) 
“In an effort to raise money and awareness for causes, nonprofit organizations often feel compelled to tell stories of desperate victims. These strategies may succeed in achieving temporary goals—pity does raise money. So does convincing someone they are a hero by giving. But there are bigger dangers inherent in these practices.” The Nonprofit Quarterly explains.

Data-Driven Decisions: Exploring Outcome Indicators (NTEN and Idealware)
When it comes to program data, identifying what you want to measure is only half the work; collecting and making sense of that data is another story. In these new worksheets from NTEN and Idealware, you’ll identify ways to collect high-quality outcomes data, explore the story that the data tells about your programs, and learn how to effectively communicate those stories to donors, funders, or other stakeholders.

Millennials and the Reshaping of Charity and Online Giving (Nonprofit Quarterly)
As millennials become more prevalent in the workforce, they also are becoming more influential in the charity and philanthropy sectors. Nonprofit Quarterly shares insights from a number of recent studies on how millennials are changing the landscape, and hints at what you can do now to protect your organization’s health for years to come. 
Data visualization is one of the hottest trends around, and with good reason. But with it’s prevalence comes the need for it to also be effective and impactful. Wired digs into data and data visualization to give you some key thoughts that will help you ensure that your use of them isn't for nothing. 
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Best of the Web: October 2014

The Idealware “Best of the Web” is a monthly roundup of the top nonprofit resources from the Idealware blog, our Facebook page, and our Twitter feed to help you make the right technology decisions. Please forward it along to anyone you think might benefit from it.
"One of the biggest hurdles a nonprofit can overcome is a tall one: getting potential donors to simply know they exist. A new website from Perry Chen, a Kickstarter co-founder, aims to give small-but-worthy nonprofits a boost." Find out how it works, from Fast Company.
Your online fundraising can use an upgrade, right? Right. Even as nonprofits embrace technology, many of us still lag in the area of online fundraising. Frogloop highlights some of the most common offenses and shows you how to fix them.
The use of data at nonprofits is becoming more commonplace, but this positive change comes with its costs. Our own Executive Director and Founder, Laura Quinn, acknowledges one of the dirty secrets of the data-driven nonprofit sector and notes what can be done to right the ship.
Technology gives many nonprofits the ability to work in ways that simply weren’t previously possible. Wired shares an enlightening case study about an organization hoping to use technology so effectively that it someday puts itself out of business.
Any organization with an online presence eventually runs into users that just don’t want to play nice. Cyberhate is distracting for both you and your constituents and generally causes a lot of headaches for anyone who gets involved. Find out what Google is doing to stop hate online, and what you can do to keep your content friendly and on point, courtesy of the Google Public Policy Blog.
A smart fundraiser never passes up an opportunity to put compelling content in front of a new audience of potential supporters. While you might be understandably skeptical about newer social media tools like Instagram and Vine, Jim Lynch at Fundraising Success makes a great case for how they can be used to make your most compelling fundraising content ever.
What’s the best way to engage a supporter online? What’s the return-on-investment of your last email campaign? How long should you take to respond to a question on Twitter? Find out the answers to these questions and more, thanks to the blog at Tech Impact.
Being able to talk about technology is a necessary step to being able to use it within your organization. Can you define the differences between the Internet and the Web, or UX and UI? If not, Mashable has the article for you.
It’s okay to admit it: not many of us get excited thinking about databases. But at a certain stage in your growth they become essential to managing a serious fundraising effort. The Data Bank makes a strong case for why you should put in the work now, with a sneak peek at the rewards you’ll reap later on.
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(Update: Position filled) We're Hiring a Managing Writer

UPDATE (DECEMBER 2014): Thank you to all our candidates. We are no longer accepting applications.

Want a chance to write for a living AND help nonprofits make the world a better place?

Idealware is a small-but-growing nonprofit that provides thoroughly researched, impartial, and accessible resources to help nonprofits make smart decisions about the software that can streamline their processes and help them fulfill their missions more efficiently and effectively. Lean staffing and tight budgets keep them from devoting the time necessary to keep up with new technologies and find the right tools. Which is where we come in—we provide an authoritative online guide to the software that allows smaller U.S. nonprofits to be more effective.

Our reports have been downloaded hundreds of thousands of times, making us a trusted resource with a growing reputation. And now we’re hiring a Managing Writer to help create and edit our articles, reports, and other resources, and guide them through the process from creation to publication.

Idealware is based in Portland, Maine, but the Managing Writer will work remotely (and report to someone in Portland, Oregon). Want to join us? Email your resume to with “I’m Your New Managing Writer” in the subject line.  Tell him—in no more than three sentences—why you want to work for Idealware, and why you’re the right fit for the job.

Here’s what we’re looking for…

Job Summary

The Managing Writer will write and edit content with a primary focus on the Research and Editorial program area of the organization, with additional writing for Communications, Marketing, and Training as needed. The ideal candidate will be a strong writer and editor with (at least) several years of experience doing so professionally. You must be comfortable performing journalist-level research—through phone calls, interviews, and the web—and turning it into well-written, accurate content for a variety of formats, including long reports, short articles, workbooks, blog posts, and emails.

You’ll own projects, and should have basic experience managing and scheduling them and keeping them on track.

Working with other staff, you’ll give voice to their research and rewrite and edit their content, so you must be experienced and comfortable accepting and offering critique and edits. You should also know your way around a style guide. We’ve worked hard to establish and maintain our organizational voice—we’ll need you to learn it and guard it with your life. You’ll also need to do a little client-management, working with funders, sponsors, nonprofit technology specialists and other subject matter experts, and program staff.

We’d love it if you were comfortable with technology or had nonprofit sector experience, but our primary requirements are for a solid writing and editing professional who believes in our mission of helping other nonprofits, and is a good fit for our team.

Interested, or know someone who is? Please help us spread the word!


We're Hiring an Executive Director

Here at Idealware, there’s nothing we like better than helping other nonprofits. It’s both our mission and our passion. In the eight years since I founded Idealware, we’ve helped hundreds of thousands of nonprofits across the country—and now we’re well positioned to grow in a way that will allow us to reach even more.
As part of that growth, I see an opportunity to step out of the Executive Director role and into another one to make room for a successor with the right experience and vision to lead us into the next stage of our evolution.
I say “us” because you’re a part of the Idealware family, just like all our constituents and partners, but also because I remain fully committed to Idealware. I’ll continue to work closely with the board and staff (and eventually with our new Executive Director) to support this transition, and am excited about what’s ahead. I plan to continue my involvement with the organization in a new, part-time role that I look forward to further defining with the board and new ED.
Idealware has come a long way since the days when I worked out of my attic with a team of generous nonprofit tech volunteers to create and distribute our resources to as many nonprofits as possible. We fought hard for every subscriber, and even harder for every donor, and it worked—eight years later, we’re a diverse staff working to continually raise the quality of resources the nonprofit sector expects from us, and to expand our reach and reputation.
As part of the Idealware family, we’d love your support spreading the word to help us find our next Executive Director. We’ve posted the job and a more detailed description for you to pass along to anyone who you think might be a good fit.
In the meantime, you won’t notice any changes at Idealware—we’re busy as ever researching and planning reports, filling our training calendar, and learning from the remarkable people in nonprofit technology. I really appreciate your support over the years, and look forward to your continued collaboration with the Idealware board, staff, and community—and with me in my new role.
Once again, I hope you’ll pass along this infromation to anyone you think might be interested in joining us. We’re proud of our work and our staff and look forward to adding the right person to help lead us into the future.
Laura S. Quinn

Best of Web: September 2014

The Idealware “Best of the Web” is a monthly roundup of the top nonprofit resources from the Idealware blog, our Facebook page, and our Twitter feed to help you make the right technology decisions. Please forward it along to anyone you think might benefit from it.
Five Ways Your Nonprofit Can Reach Millennials (Frogloop)
Has your organization been trying to reach millenials? Frogloop shares a list of five outreach tips, from keeping your online content up-to-date to actually asking them to support you.
Seven Facebook Hacks to Make your Website More Shareable (Socialbrite)
John Haydon offers tips to make Facebook work harder for your website target audience, whether it is nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, or the general public.
Ice Bucket Social Media Trend Causes 1,000% Spike in ALS Donations (Nonprofit Quarterly)
Pull quote: “There are certainly critics of the trend who believe 'a lot of the participants are probably spending more money on bagged ice than on ALS research,' but apparently the goofy stunt has caught on like wildfire and has increased donations to the ALS Association by 1,000 percent...”
Infographic: Why Video Is The Best Form Of Engagement (TechImpact)
There is a seemingly infinite number of ways for you to engage viewers online—through content, infographics, video, social media, or even memes. Nonprofits everywhere are searching for ways to increase their exposure online to increase donations, spur community involvement, and to make the world a better place. So with their noble goals in mind, what is the best way to engage users online? If the title didn’t already give it away, it’s videos. TechImpact shows why.
The Start-to-Finish Guide to Securing Your Cloud Storage (LifeHacker)
Whether you store your files on Dropbox, iCloud, or Mega, how can you make them more secure—and still convenient to access? LifeHacker walks you through a few steps.
Infographic: Nonprofit Communications Trends (NIFTIT)
Earlier this year, the Nonprofit Marketing Guide released the 2014 Nonprofit Communications Trends Report, and it shows that many nonprofit communications suffer from a lack of focus. Do yours? Check out the report and see how you compare.
The always insightful Brett Meyer digs deep into the data to explain how the trends he notices in his own dashboards are reflective of larger patterns across the sector. Good stuff here—give it a read.
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