eNews: Constituent Management and List Building
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December 2011Building An Effective Email List
An email list is one of the sharpest arrows in any nonprofit’s quiver. An effective list can maximize your reach, help foster closer relationships with constituents and improve fundraising. But what makes a list effective? For one thing, critical mass. Multiple Constituent Groups, One Database? How to Track Everyone Who’s Anyone to You Since most organizations don’t track just one type of constituent, the idea of a single database for all of them is something of a holy grail. In reality, though, a single constituent database usually means some sort of compromise. In this article, we walk through a framework to decide what makes sense for you. Three case studies from organizations in different database situations illustrating the article "Multiple Constituent Groups, One Database?"
Looking to boost your software savvy? Here are the online seminars we have scheduled over the next month or so: The Executive Series: Tactical Technology Planning The Executive Series: Social Media for Executive Directors The Executive Series: How to Know What People Think About You FREE! In-Person Maine Event: Getting Beyond the "Like" Choosing a Low-Cost Donor Management System The Advanced Social Media Toolkit See more Live and Recorded Online Trainings» You received this email because you signed up for Idealware updates. Unsubscribe now Idealware | 640 Brighton Ave #5B | Portland ME | 04103 |
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