Email Fundraising: Online Deep Dive

Five Tuesdays from 3:00-4:30 EST.  Over the course of this five-part series, you will design and create a full-fledged email fundraising campaign, ready to go for your year-end appeal.  We'll walk you through creating an overall strategy, writing a series of emails, defining the email and online donation tools that you'll need, and creating an approach to tracking and measuring your success.