Resource Roundup 8/9

I'm running pretty behind on following the blogs, but I figured I'd at least clean out my queue before I head out for vacation next week...

Introducing Google Optimizer [2] (Wild Apricot Blog)
In their continuing bid to provide a tool to do anything that anyone might want to do, Google introduces Google Optimizer: a free tool to rigorously test out options for sign-ups, donations or anything else on your site. The Wild Apricot Blog explains.

The Long, Long Tail of Facebook Causes [3] (Frogloop)
Terrific summary of Facebook's potential to directly fundraise for your cause (with actual data!), with a summary of the strengths and weaknesses of the Causes applications

An ROI Calculator for Social Network Campaigns [4] (Frogloop)
Wow! Justin Perkins of Care2 gives us a exceedingly detailed ROI calculator for thinking through the costs and benefits of social networking campaigns using a site like Facebook or MySpace.

How Might a Nonprofit Use Google Apps? [5] (NTEN)
A great rundown from Sonny Cloward about the practical applications (and limitations) of Google Apps for nonprofits

Modeling Engagement Strategy in Salesforce [6] (gokubi.com)
If you're interested in Salesforce for nonprofits, you really need to be following the gokubi.com blog, written by Steve Andersen at ONE/ Northwest. He gets into the nitty gritty of how it all works, as he shows here in a screenshot walk-though of a campaign scenario.

A Tale of Three NPO Facebook Apps [7] (Beaconfire Wire)
Great, detailed look at three nonprofit facebook applications.

Helping Nonprofits Build Databases [8] (Certification Magazine)
An interview with Eric Leland about the differences in helping nonprofits with constituent databases compared to businesses

7 Things you should know about Twitter [9] (EduCause)
Another in EduCause's great "7 Things" series - this one giving a rundown on Twitter with a focus on how it can be useful in educational environments

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