The Long, Long Tail of Facebook Causes [3] (Frogloop)
Terrific summary of Facebook's potential to directly fundraise for your cause (with actual data!), with a summary of the strengths and weaknesses of the Causes applications
An ROI Calculator for Social Network Campaigns [4] (Frogloop)
Wow! Justin Perkins of Care2 gives us a exceedingly detailed ROI calculator for thinking through the costs and benefits of social networking campaigns using a site like Facebook or MySpace.
How Might a Nonprofit Use Google Apps? [5] (NTEN)
A great rundown from Sonny Cloward about the practical applications (and limitations) of Google Apps for nonprofits
Modeling Engagement Strategy in Salesforce [6] (gokubi.com)
If you're interested in Salesforce for nonprofits, you really need to be following the gokubi.com blog, written by Steve Andersen at ONE/ Northwest. He gets into the nitty gritty of how it all works, as he shows here in a screenshot walk-though of a campaign scenario.
A Tale of Three NPO Facebook Apps [7] (Beaconfire Wire)
Great, detailed look at three nonprofit facebook applications.
Helping Nonprofits Build Databases [8] (Certification Magazine)
An interview with Eric Leland about the differences in helping nonprofits with constituent databases compared to businesses
7 Things you should know about Twitter [9] (EduCause)
Another in EduCause's great "7 Things" series - this one giving a rundown on Twitter with a focus on how it can be useful in educational environments
Links:
[1] http://www.idealware.org/users/laura-quinn
[2] http://www.wildapricot.com/blogs/newsblog/archive/2007/07/31/google-optimizer.aspx
[3] http://www.frogloop.com/care2blog/2007/7/16/the-long-long-tail-of-facebook-causes.html
[4] http://www.frogloop.com/care2blog/2007/7/17/is-it-worth-it-an-roi-calculator-for-social-network-campaign.html
[5] http://nten.org/blog/2007/07/17/the-on-demand-nonprofit
[6] http://gokubi.com/archives/modeling-engagement-strategy-in-salesforce
[7] http://www.beaconfire.com/blog/2007/07/19/a-tale-of-three-npo-facebook-apps/
[8] http://www.certmag.com/articles/templates/CM_COMM_DB_article.asp?articleid=2931&zoneid=255
[9] http://www.educause.edu/ir/library/pdf/ELI7027.pdf