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Home > Blogs > Laura Quinn's blog > Resource Roundup 6/12

Resource Roundup 6/12

By Laura Quinn
Created 2008-06-12 17:02
By Laura Quinn [1], June 12, 2008
2008 CMS Satisfaction Survey [2] (NTEN)
A report for NTEN summarizing the results of an informal investigating what content management systems nonprofits are using, and how happy with them they are.

Donation page optimization boosts Amnesty fundraising [3] (DonorDigital)
Useful, research based look at how some small tweaks to Amnesty's fundraising landing page effected donations.

Open Source CRMs: How Do They Stack Up? [4] (NTEN)
Great article from Michelle Murrain comparing open source Constituent Relationship Management systems like SugarCRM, CiviCRM, Organizer's Collaborative, and MPower

Top Four Essentials of eCampaigning [5] (FairSay)
Nice overview of the elements of online advocacy.

A Guide to Successful Website Communication [6] (Spin Project)
This isn't new, but it's new to me. It's a very useful guide to getting started with websites, including a look at the different types of website you might want.

The Wired Wealthy: Using the Internet to Connect with Your Middle and Major Donors [7] (Convio)
Very useful research report talking about how "the wired wealthy" hope to interact with organizations online.

Benchmarking With A Warped Stick [8](Nonprofit Times)
I'm often troubled by how people use benchmarks - for instance, to measure their website and fundraising success. This article has a lot of the reasons why.

When is a good time to start a CRM project? [9](NonprofitCRM)
Interesting analysis of the appropriateness of CRM to organizations in different lifecycle stages.

Building a Base with Pledges [10] (Convio)
Short but interesting summary of the tactic of asking constituents to pledge to do something as an engagement (and listbuilding?) technique.

Obama Looks Ahead to Oregon Primary in E-mail Push [11] (TechPresident)
A look at how Clinton and Obama are (or were, in Clinton's case) using email in their campaigns.

Planning an Online Viral Marketing Campaign [12] (Oddcast)
Some useful tips (from the business world, but appropriate to nonprofits) about planning an online campaign that you hope will go viral

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Source URL: http://www.idealware.org/blog/2008/06/resource-roundup-612.html

Links:
[1] http://www.idealware.org/users/laura-quinn
[2] http://nten.org/research/2008_cms
[3] http://www.donordigital.com/projects/donordigital_donation_page_optimization_research.pdf
[4] http://nten.org/blog/2008/05/21/open-source-crms-how-do-they-stack-up
[5] http://fairsay.com/blog/archive/2008/05/07/top-four-essentials-of-ecampaigning
[6] http://spinproject.org/downloads/onlinecomms.pdf
[7] http://my.convio.com/?elqPURLPage=104
[8] http://www.nptimes.com/webex/08may/dtd-5-1-08.html
[9] http://nonprofitcrm.org/2008/05/20/when-to-start-crm-project/
[10] http://www.connectioncafe.com/post/connectioncafe/expanding_on_sallys_post_last_month_online_advocacy_using_p.html
[11] http://www.techpresident.com/blog/entry/25310/obama_looks_ahead_to_oregon_primary_in_e_mail_push
[12] http://www.oddcast.com/home/pdf/Oddcast_WP_planning_viral.pdf