Resource Roundup 7/28

Twitter: Not Just Chatter But a Channel for Your Cause [2] (NTEN)
Nice look at the benefits, drawbacks, and uses of Twitter for nonprofits

Still a Big Gap Between Reality, Wishes for Web 2.0 [3] (IT Business Edge)
Very useful look at how the social media software available for businesses overlaps (or not) with business needs

Assessing the Marketplace of Digital Asset Management [4] (DOCUMENT Media)
Terrific look at the current state of the Digital Asset Management universe (in an annoyingly nifty viewer)

Web Traffic Spikes: When You Need Attention NOW [5] (NTEN)
Jonathon Colman of the Nature Conservancy talks about using social media sites to draw attention to your cause or resources with a very short lead time.

A New Kind of Society for the American Cancer Society [6] (NTEN)
A short but intriguing case study about an internal social networking site that the American Cancer Society is using to bring staff together across offices and geographical locations.

The twilight of direct mail? [7] (Beaconfire Wire)
A look at Obama's outreach and social networking activities, and how they might apply to nonprofts

Precision Not Found on Facebook [8] (The Buzz Bin)
A reminder of the obvious but too often forgotten: big social networking sites like Facebook make it difficult to segment, and often more niche approaches are called for.