Resource Roundup 1/20

Using video in online appeals [2](Mal Warwick's Newsletter)
Michael Stein offers some useful tips for integrating videos into your fundraising appeals.

Adults and Social Networking Sites [3] (Pew Internet)
Woohoo! Solid, reliable data on who's using social networking sites (a lot of people!), and a bit about what they're doing there.

What Does “Viral” Mean? [4] (e.politics)
A nice look at what "viral" means - and doesn't mean - in the context of say, a viral video

The Three Dimensions of Social Media ROI [5] (NTEN)
Nice, common sense look at how to go about thinking about ROI for social media (or really, any outreach effort)

14 free tools that reveal why people abandon your website [6] (Conversion Rate Experts)
Great roundup of tools and utilities that can help understand what folks are doing on your website

Integration of CRM and CMS [7] (Zen of Nonprofit Tech)
Over on her own blog, friend of Idealware Michelle Murrain talks about the desirability of and some of the possible methods to integrate a website Content Management System with a Constituent Relationship System.