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April 2012
Looking for a broadcast email tool? Groundwire has created the report for you. The nonprofit consulting firm, which helps create technology that engages people, organizations and communities in building a sustainable society, has updated its report that takes a close look at email service providers and offers advice on how to evaluate the various price points and feature sets.
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April 2012
How do you choose software for your nonprofit? With so many different types of software available, it’s difficult to even know what’s available, let alone what’s best for your organization’s particular needs. That’s why we created the Idealware Field Guide to Software for Nonprofits. This handy reference covers all the different types of software that might be useful to you—and we just updated it for 2012.
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Colin Pizarek and Chris Bernard,
January 2012
Neither “snow nor rain nor heat nor gloom of night” might stay the U.S. Post Office’s couriers from delivering the mail entrusted to them, but it’s a cold fact of the digital world that email has no such steadfast guardians. Some electronic mail will simply never reach its destination—it might go to a bad address, get caught in a spam filter, or routed to a “junk” folder where it’s deleted or overlooked. This can be frustrating for nonprofits who work hard to nurture a list of email addresses.
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December 2011
An email list is one of the sharpest arrows in any nonprofit’s quiver. An effective list can maximize your reach, help foster closer relationships with constituents and improve fundraising. But what makes a list effective? For one thing, critical mass—the more people you can reach who are genuinely interested in your organization, the better.
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June 2010
Are your online communications working? How can you tell? In this article, we talk through four types of measures-- Views, Followers, Engagement, and Conversion-- that help you track your efforts to see if they're worthwhile.
Chances are, your organization has a website. Perhaps you also send out broadcast emails, or maintain a blog, Twitter or Facebook account. Is the effort you’re putting into online communications working? How can you tell?
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April 2010
If you are already using email communication tools and are equipped to receive online donations through your website, email fundraising is an easy step forward. For a better sense of what's involved, we bring you a look at two smaller organizations and their email fundraising campaigns.
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March 2010
One of our most popular articles, fully updated March 2010. Email newsletters, action alerts, or fundraising emails can be a very cost effective way to communicate with your supporters, but it can be complex to send and track thousands of emails. We talked to eleven nonprofit technology experts to find out what eNewsletter tools have worked well for them.
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January 2010
When it comes to online communications, social networking has huge communities of people sharing information with each other. And its rise comes as people question email’s effectiveness—are social networks replacing email as a communications channel?
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December 2009
Email fundraising is a technique that’s within the reach of the smallest organization. This article walks you through the basics: how to design a campaign, write emails, build an email list, select software to send email and take online donations, and measure the results.
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July 2009
Nonprofits have a lot of choices when it comes to communications - from direct mail, to websites, to social networking sites and more. With Spam on the rise and open rates down, what role should email play in a successful communications strategy - and when should nonprofits choose to use it?
