The Nonprofit Social Media Decision Guide
Social media can be useful to your organization… but how useful? For what? What tangible results are people seeing from it? Created in partnership with the New Organizing Institute, the Decision Guide walks you through a step-by-step process to decide what social media channels make sense for your organization via a workbook, guide, and the results of more than six months of research. And through the included Consultant Directory, you can find a professional to help define and implement your strategy.
The Decision Guide walks through:
- What social media is, and why it might be useful for you
- How your goals, audiences, and metrics should drive the decision making process
- Specific information on the tangible value nonprofits have seen in using Facebook, Twitter, Blogs, Photo Sharing Sites, Video Sharing Sites, and more.
- Choosing an effective social media mix
- Integrating all your communications
- A workbook that helps you walk through all of this for your own needs
- And a Consultant Directory to find a professional to help you take the next step!
Created in partnership with 
Many thanks to Trellon for their leadership support of the report.
