The Nonprofit Social Media Decision Guide
UPDATED in October 2011! With more than 750 million people signed up for Facebook alone, there’s little doubt that social media can be a powerful part of most organizations’ communications mix. But what can it be used for—outreach and engagement? Event management? Advocacy? How about fundraising? For many nonprofits, it’s far more obvious that such tools can be useful than how to use them.
We created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. To help you turn the theoretical into the practical, we included a workbook that applies what you’re learning to your own real-world needs. This year, we updated the entire guide with new research, additional sections on goals and strategies, and information about using social media for advocacy and fundraising.
- What social media is, and why it might be useful
- How goals, audiences and metrics drive decision-making
- Specifics on the tangible value of Facebook, Twitter, Blogs, Photo- and Video-Sharing Sites, and more.
- Choosing an effective social media mix
- Integrating your communications
- A workbook
- A directory of consultants