The Nonprofit Social Media Policy Workbook
From Facebook to Twitter to LinkedIn, nonprofits are flocking to social media, but not everyone is prepared for the challenges and ramifications of what you post--or how to manage the process. Who is allowed to tweet? Who can comment on your posts? How do you respond if someone says something mean about your organization? How do you make use of what social media offers while protecting your nonprofit and your constituents?
As nonprofits have increasingly turned to social media, policies and guidelines to govern their use of social media have become the new frontier. The open and community-based aspects of social media can be a huge benefit for nonprofits looking to reach out to new audiences and engage their existing base, but sometimes it can seem that no one knows the right way to use each channel, or where the lines are drawn—or even how to find out.