Peer-to-Peer Fundraising Made Easy: A Step-by-Step Workbook

Your constituents support your organization's mission and share your goals. They want you to succeed. When supporters become donors, they become even more valuable, both for your nonprofit and your cause. But if you can succesfully mobilize them to become fundraisers through a peer-to-peer campaign that makes use of their own wide networks of personal and professional contacts, they can become a powerful source of fundraising. 

Peer-to-peer fundraising campaigns act as multipliers by tapping into your supporters' enthusiasm to grow your list of new donors. They can also strengthen your relationships with current donors. And as such campaigns become more common, so do online tools to facilitate them--but they can’t do the hard work for you. You still need to plan and run the campaign, teach participants how to act as fundraisers, and keep them engaged throughout the process.

That's where we come in.

Idealware teamed up with our friends at Cathexis Partners to create Peer-to-Peer Fundraising Made Easy: A Step-by-Step Workbook. From start to finish, this exciting new resource walks you through the design and implementation of a successful campaign. 

Peer-to-peer fundraising, sometimes called friend-to-friend fundraising, isn’t new. For years, organizations have engaged their supporters— everyone from staff and volunteers to program participants and current donors—to raise funds on their behalf. Traditionally these individual campaigns took the form of walk-a-thons or house parties, where supporters enlisted sponsors from their own networks of colleagues, friends, and family members, a kind of distributed fundraising. But peer-to-peer events have grown to include the use of online tools that let supporters participate in broader campaigns. In fact, such tools make it easier than ever to have a successful campaign without any event at all. 

In Peer-to-Peer Fundraising Made Easy, worksheets begin with the pre-planning process to help you decide whether this type of fundraising is the right fit for your organization, and determine how much money you could raise and who should be involved in planning. Then you’ll work through high-level planning, identifying a format, writing your organization’s campaign narrative, setting your goals, and choosing the software to best help you meet them. From there, you’ll put together the strategies to launch your campaign, which includes everything from recruiting and training supporters to be great fundraisers to planning your big kickoff event.

Finally, you’ll make a plan for what will happen after the campaign ends to make sure you follow-up with the contacts you’ve made and thank donors and fundraisers for their support, and to help you compare the goals you set at the beginning to the numbers you ended up with to see how well you did. You’ll also start gathering ideas for your next campaign. 

While peer-to-peer campaigns can be complicated events with a lot of logistics, a little planning and a little effort can ensure they pay off. This workbook can help. Ready to get started?

Register below--when the link appears, click it to download the PDF file.