Sponsor Idealware

Idealware is the most respected and widely referred to source for impartial information about nonprofit software.  Our readers are looking for tactical advice on technology and how to make it work for their organization.  By sponsoring Idealware you can:

  • Increase your visibility to technology decision makers in the nonprofit sector
  • Capture their attention when they are actively considering technology options
  • Show that your organization can help in the next steps in their strategy, software selection and implementation process
  • Show your commitment to unbiased software information for nonprofits
Just a word on our sponsorship policies:  Based on our commitment to unbiased reviews of nonprofit software, we cannot accept sponsorship by any organization that distributes software as their primary means of income or programmatic activity, or is otherwise, in our opinion, not an appropriate match with our mission.  

Our Reach and Audience

 Idealware resources are widely viewed and highly trusted.  Some significant statistics include:
  • About 38,000 unique visitors a month – and growing - come to the Idealware website looking for guidance in their software choices. 
  • More than 300,000 unique visitors viewed the Idealware site in the last year.   
  • Almost 12,000 people have opted in to receive email notification of new Idealware articles. This number is growing by about 200 per month.
  • In addition to our loyal base of readers, about 50% of our site traffic comes from search engines based on targeted search phrases like “constituent relationship management” and “online donations.”
Our readership survey in March 2008 shows the type of people that are most likely to read Idealware’s resources.  
  • 41% are responsible for technology decisions
  • 71% make technology recommendations to nonprofit organizations
  • 68% are on staff at a nonprofit

Sponsorship Opportunities

There are a number of ways to support Idealware and increase your visibility at the same time:

Website Patron

Our new website homepage, with all of our terrific information packaged into a friendly and easy to navigate format, is an ideal place to attact the attention of nonprofit technology decision makers. For $400/ month (two month minimum), you can put yourself front and center to the Idealware audience.  You will receive:

  • Sponsorship of the Idealware home page on our newly re-designed website.
  • Logo, link and short description in highlighted side bar, beneath core navigation box, in rotating graphic.
  • Free copy of the Idealware Field Guide to Software for Nonprofits.
  • Year-long listing on the Partners/Sponsors page of the website.
  • Announcement as a lead sponsor in our eNews, which goes out to almost 12,000 individuals. 
  • Announcement of support, including a link to your organization’s website and a description posted to the Idealware blog.

For more information, contact Karen Graham at karen@idealware.org or 207-699-4236.

Topic Page Sponsorships

Our new website topic pages are designed to provide comprehensive information about each category pulled from Idealware’s extensive resource catalogue.  They are the perfect way to advertise your services directly to those that are in search of guidance in your area of expertise. Topics include:   

  • Constituent Management
  • Websites
  • Email
  • Social Media
  • Graphics and Multimedia
  • Events and Meetings
  • Collaboration
  • Fundraising
  • Advocacy
  • Back Office and Operations
  • How to Select Software

For $200/month (three month minimum), you will recieve:

  • Sponsorship of topic page of your choice.
  • Logo, link and short description in highlighted side bar, beneath core navigation box.
  • Year-long listing on the Partners/Sponsors page of the website.

For more information, contact Laura Quinn at laura@idealware.org or 207-699-4236.