Tuesday, September 14, 2010

5 online sessions: Tuesdays 3:00 – 4:30 Eastern Time
Starting Tues, Sep 14th and running through Tues, Oct 12th
Presented by Laura Quinn, Andrea Berry and special guests

Through the course of this five part series, you will design and create a full-fledged email fundraising campaign, ready to go for your year-end appeal.  Through expert-led sessions, worksheets, and review of your work by both peers and experts, we’ll walk you through creating an overall strategy, writing a series of emails, defining the email and online donation tools that you’ll need, and creating an approach to tracking and measuring your success.  This course will require about two hours a week outside of the sessions themselves, and is geared to those who want to literally produce an email fundraising campaign during the course. 

Week 1: Getting started with email fundraising: setting goals and your arc of emails
Week 2: Writing effective emails: subject lines, donate buttons, and creative content, oh my!
Week 3: Audience Participation: building your email list
Week 4: Tools of the trade: broadcast email and online donation software
Week 5: Measuring your success: metrics and ROI

Conducted by Laura Quinn, Andrea Berry, and special guests

Laura Quinn

Laura is the Executive Director of Idealware.  She has more than five years of experience in researching software for nonprofits.  She has led hundreds of technology trainings, conducted the research and was co-author of Idealware’s Field Guide to Software:  Fundraising, Communications, and Marketing, as well as Idealware’s report on Low Cost Donor Management Systems. Prior to directing Idealware’s research, writing, and training, Laura founded Alder Consulting, a firm that specialized in strategizing, designing, and building powerful internet strategies for affordable budgets.  Laura is a frequent speaker on nonprofit technology topics, and has conducted literally dozens of online and offline seminars.

Andrea Berry

Andrea Berry, Idealware’s Director of Partnerships and Learning, oversees Idealware’s fundraising and training activities including the Field Guide to Nonprofit Software, sponsorship, corporate and individual giving, grants management and online seminars. Prior to joining Idealware, Andrea held fundraising positions in education, health research and museums and has taught math, performing arts and history in traditional and non-traditional educational settings. She brings a breadth of experience with fundraising and communications, particularly as it relates to small nonprofits, and has worked as a consultant with nonprofits across New England to help identify appropriate donor management software. Additionally, as a former teacher, Andrea brings front-line tested expertise in curriculum development and training.

Please register with an email address that will allow you to recieve the access and dial-in information for the online seminar.

Questions? Email us at info@idealware.org