Here are a few of the questions we couldn’t answer during our social media training course.
How do you segment audiences on social media? We work on several topics, so it may be one in five or six topic-related messages is of interest to any one person in our Facebook audience, for example.
Different posts will likely appeal to different types of people no matter what. As long as you are conscious of your audience, and not overwhelmingly sharing posts that only appeal to one audience, your fans will still find value in your page (after all, they chose to follow you in the first place). Unfortunately, social media doesn’t work like email (you can’t target particular groups), but by thinking critically about what you post, when your particular audiences are online, and what your users really want to see, you can still find the right mix.
You can use measurement tools (which we’ll be talking about in class five) to determine what content is getting the most interaction. Furthermore, you should ask your audience what they want to see. You may be surprised to find that there is more overlap that you previously thought.
If another page that your organization “likes” likes you back, do their subscribers see your posts?
The nice thing about Facebook Pages is that anyone can see your content. Even someone without a Facebook can see your entire page if they stumble across it on a Google search, for example. If someone likes a page that likes your page, your content will not specifically be promoted to them. However, your name will show up under that pages likes, they can tag you in posts, and vice-versa.
Which is the best tool for crowdsourcing?
We’ll be talking more about crowdsourcing in our next class, Social Media Fundraising. To get started, check out some of our articles for further reading.
Can you share a few campaigns Ideaware thinks work well across channels? I want to see one in action.
Take a look at the Pacer Center’s use of multiple communications when promoting the knowledge of assistive technology through its Simon Technology Center program. The Center creates explanations of the resource on its website and videos to explain the complicated subject matter. It also promotes the resource on its website, Facebook page, and Twitter feed, and in emails, as well shares relevant articles and information from other sources on the website, blog, and in emails.