Your constituents support your organization’s mission and share your goals. They want you to succeed. When supporters become donors, they become even more valuable, both for your nonprofit and your cause. But if you can successfully mobilize them to become fundraisers through a peer-to-peer campaign that makes use of their own wide networks of personal and professional contacts, they can become a powerful source of fundraising.
Peer-to-peer fundraising campaigns act as multipliers by tapping into your supporters’ enthusiasm to grow your list of new donors. They can also strengthen your relationships with current donors. And as such campaigns become more common, so do online tools to facilitate them–but they can’t do the hard work for you. You still need to plan and run the campaign, teach participants how to act as fundraisers, and keep them engaged throughout the process.
That’s where we come in.
Idealware teamed up with our friends at Cathexis Partners to create Peer-to-Peer Fundraising Made Easy: A Step-by-Step Workbook. From start to finish, this exciting new resource walks you through the design and implementation of a successful campaign.
While peer-to-peer campaigns can be complicated events with a lot of logistics, a little planning and a little effort can ensure they pay off. This workbook can help. Ready to get started?