Recording: The Nonprofit Social Media Success Toolkit
Join us for “The Nonprofit Social Media Success Toolkit” where, over six weeks, we’ll show you how to do more than just be on social media. We’ll teach you how to be successful on social media.
Social media can be fun, but unless you have a strategy, the time you spend posting and retweeting won’t make much difference. It’s time to get real value from your social media work and convert “likes” into meaningful engagement, including information sharing, activism, and donations.
Through participation in this course, you will:
- Explore how social media can help you develop and grow your brand.
- Consider your audience and think through strategies for motivating them to take action.
- Learn how social media tools can work with your other communications channels to reinforce and amplify your messages.
- Begin creating a social media policy for your organization.
- Review ways to approach fundraising on social.
- Discover tools and data techniques to measure social media success.
- Begin designing a written social media strategy.
If your nonprofit is on social media, you don’t want to miss this chance to get organized and take a more strategic approach. Join us today and begin owning your social media success.
Session 1: Branding Through Social Media
We’ll kick off the course with the concept of branding through the lens of social media. Over 90 minutes we’ll take a detailed look at creating, refining, and managing your brand message and personality. This session will also explore how what you say and how you say it affects how your organization is perceived by others.
Session 2: Getting Beyond the Like: Using Social Media to Cultivate Deeper Commitment
People “like” your Tweets or Facebook posts, but what is that actually doing to support your organization’s bottom line? We’ll talk critically about how to move constituents up the engagement ladder from a simple “like” to tangible results, such as signing petitions, attending events, and even donating. Armed with case studies, industry research, and expert experience, we’ll show you how to get more value from social media and use it to cultivate deeper commitments.
Session 3: Integrating Social Media with Your Other Communications Channels
Communications don’t exist in a vacuum. You need to consider not only how your different social media channels work together, but also how messaging stays consistent across other online channels, such as email and websites, and offline channels such as direct mail, general press, and advertisements. Which channels are best for which kind of communication? Which channels encourage action? We’ll provide a decision-making structure to help you define what makes sense for you and a model to articulate your own communications strategy.
Session 4: Getting Started with Social Media Fundraising
Social media may be good for sharing photos or important news stories, but can it really help you raise money? We’ll outline how social media can bolster your fundraising efforts and look at a few organizations that have had success fundraising through social media.
Session 5: Measuring Your Social Media Efforts
What happens when your posts go out? How do you know that the time you’re putting into social media is worth it? We’ll walk you through the social media stats that experts rely on and also discuss the tools that can help you gather data, analyze your results, strengthen what works, and change what doesn’t.
Session 6: Creating a Social Media Policy
Your social media channels are your organization’s public voice. They’re also an opportunity for transparency and two-way conversations. This session will help you develop social media policies that govern who does what, what’s OK to say, and how to handle sticky situations. We’ll explore why the process (not just the product) is so important, how to make these conversations productive and strategic, and why a social media policy is an important milestone of digital maturity.
About Your Trainer, Sarah Beaulieu
Sarah has extensive experience in fundraising, communications, strategic partnerships and organizational strategy. She is currently Senior Advisor to the GreenLight Fund, and serves as a coach, consultant, and trainer to leaders and nonprofits. Previously, Sarah was the Senior Advisor to the Opportunity Nation campaign, leading on strategic partnerships and developing, supporting and executing the campaign’s key priorities. Prior to that, she was the Vice President for Organizational Strategy and Development at Be the Change, Inc. and held senior fundraising positions at University of Massachusetts Foundation, Boston College and Brown University. Sarah is the founder of The Uncomfortable Conversation, Inc, and is a national advocate and voice on the issue of sexual violence. She graduated from Brown University and has an MBA from Boston College. Sarah lives in Boston with her husband and two small children.
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