Recording: Visual Storytelling — The Complete Infographic Toolkit for Nonprofits

Tap into your data’s potential to create change with Visual Storytelling: The Complete Infographic Toolkit for Nonprofits.

Four 90-minute webinar sessions

Infographics with attractive images and compelling data can reach a big audience. They give your data the power to rally support, inspire action, and drive impact.

This course will help you see what kinds of data are best translated into infographics and find the stories hidden in the numbers. We’ll also walk you through the practical steps of creating and using your infographic and look at examples of how other organizations created successful infographics. And best of all, we’ll help you develop your own infographic that you can begin using right away.
Throughout the course, you will:
  • Identify what you hope to accomplish with an infographic and the ways you want to use it.
  • Learn techniques for finding useful data—both public and within your own organization.
  • Learn how to translate your data into a compelling story.
  • Review tools that can help you create your infographic.
  • Consider visual techniques and strategies to display your information.
  • Walk through the practical considerations from concept to completion.
  • Explore the communications opportunities an infographic creates.
  • Walk away with a simple infographic you can use to help your organization start a conversation or promote a cause.

Course Schedule

Session 1: Defining our Goals and Finding Your Data
It all starts with data and the impact you think it can have. We’ll kick off this session talking about who you’re trying to reach and how an infographic might support your organization’s goals. Then we’ll get down to the details of where to look for data or how to create data that might make a compelling infographic.

Session 2: How to Find the Story in Your Data
Data without a story is just a series of attractive numbers and graphs. We’ll discuss how to analyze your data to figure out whether you have a story and how to craft the right story for your organization’s needs.

Session 3: Create Your Own Infographic
This session will help you move beyond theory and start developing an infographic of your own. We’ll guide you along the way by showing you what kind of infographic is likely to work best, visualization best practices, and various tools you can use to start building.

Session 4: What it Takes to Complete the Job
There are a lot of practical steps to completing an infographic. Beyond gathering information and developing a story, you also need a graphic designer who understands your concept and has the talent to both translate it into imagery and graphics and make it visually appealing. And once you create your infographic, you need a strategy for how to distribute and promote it. We’ll review some of the logistical aspects of creating an infographic to help you get started with a solid footing.

Our Expert Trainer – Laura Quinn

Laura Quinn is an independent consultant, specializing in research for the philanthropic sector and building the capacity of nonprofit networks.  Prior to her consulting work, Laura founded Idealware and served as the Executive Director for nine years. Under her leadership, Idealware partnered with dozens of national organizations, such as the Bill & Melinda Gates Foundation, William and Flora Hewlett Foundation, the Legal Services Corporation, and many more to conduct research into technology topics, from tactical interview-based articles to rigorously researched software comparisons to ecosystem level infrastructural analyses.  She has also created internet strategy, selected software, designed interfaces, and conducted user research for multimillion-dollar software and website implementations with such companies as Accenture, iXL and L.L.Bean. Laura is a frequent speaker and writer on nonprofit technology topics.

About Idealware

Idealware, a 501(c)(3) nonprofit, provides thoroughly researched, impartial and accessible resources about technology to help nonprofits make smart technology decisions.